Reverb is the marketplace for musicians to buy and sell the gear they use to make the music they love. Reverb was created in 2013 by David Kalt in Chicago, IL and is now the fastest growing community of musicians anywhere. Follow the Reverb story below to find out more about who we are and where we're headed. For media inquiries, please email

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The Luthierist - Dan Orkin from Reverb

April 2, 2017

This week, Sully spends some time with Dan Orkin at Reverb! They chat about Reverb's beginnings, how they've grown, and how they love helping builders get their names out there and in front of the buying public. Read More

Why 5 Chicagoans picked the tech scene over corporate life

March 29, 2017

“If we don’t like something we’re doing, we change it. No questions asked.” That’s not something you’d often hear at a corporate office, which is a big reason why employees are flocking to the tech scene. But the lack of red tape isn’t the only big advantage growth-stage tech companies have over your typical nine-to-five. We spoke with five Chicagoans who made the leap to learn more about why they went for it — and how their experiences lined up with expectations. Read More

Strong Suit 109: How She Recruited 100 Rockstars To A Rockin’ Startup

March 17, 2017 is the super-cool eCommerce platform for buying & selling musical instruments, with a swelling community of musicians & content. Gina Contella, Director of Talent, has built most of the team. In fact, she’s already recruited over 100 folks to this fast-growing Chicago company. In this 20-minute interview, she reveals how she built the amazing team, and the mistakes to avoid as you build yours. Read More

Vintage electric guitars command sky-high prices as baby boomers become collectors

March 16, 2017

True love knows no fear, and legendary blues guitarist B.B. King once rushed into a burning building to save his beloved Lucille. But Lucille wasn’t his wife – it was actually his Gibson 335 electric guitar. The incident is emblematic of the respect that most musicians show their instruments. That love has translated into a burgeoning guitar collector’s market over the last 30 years, with some instruments that originally sold for US$200 or less back in the 1950s selling for upwards of US$200,000 today. Although such guitars are rare, Kevin Drost, director of international strategy for online instrument sales site, estimates that one such high-rolling transaction is conducted at the site every month. Read More

How to sell your guitar online: 10 essential tips

March 16, 2017

These days many guitarists prefer to sell online, so who better to ask about successful tactics for selling via the internet than Dan Orkin of music gear marketplace Here are Dan’s 10 top tips on listing your gear so that buyers will be biting your hand off… Read More

E Street Band Guitarist Nils Lofgren Selling Off Instruments, Vintage Gear

March 14, 2017

Nils Lofgren, singer-songwriter and longtime guitarist for Bruce Springsteen's E Street Band, has teamed with music gear marketplace Reverb to sell dozens of items from his personal collection. Read More

Why CEOs Should Friend Their Employees on Social Media

March 12, 2017

Nearly every Monday, we welcome several new hires. Their first day is relatively normal by “first day at a new job” standards. They participate in training sessions. They shake hands with lots of new people. They shadow the customer engagement team. And then it gets weird: I friend them on Facebook. Read More Appoints General Counsel

March 22, 2017From Reverb, the online marketplace for buying, selling, and learning about music gear, has hired Collin Williams as General Counsel. As — which doubled its sales and headcount in 2016 — continues to grow, Williams will be responsible for setting up and leading all legal functions in the company. Read More

You Can Now Buy Wilco’s Old Instruments, Gear, Test Pressings, More

March 16, 2017

In the past, Wilco have used the online musicians’ marketplace Reverb to sell off some of their instruments and gear, kept in the Chicago headquarters dubbed the Wilco Loft. Now, the official Wilco Loft store has gotten an update, with new guitars, pedals, instruments, and memorabilia from the band up for sale to the public. While much of the inventory has already sold out, there are some pieces left; check out the offerings here. Last year, Sam Beam of Iron & Wine also listed several of his guitars on the website. Read More

You could own a rare guitar played by Wilco – for a hefty price

March 10, 2017

Wilco, the Chicago-based band behind hits such as "Jesus, Etc." and "Impossible Germany," is getting a head start on spring cleaning. Starting next Thursday, you'll be able to buy some of the band's gear in a special shop on called the "Wilco Loft Shop." Read More

Wilco Will Be Selling Off Some of Their Gear On Starting Next Week

March 10, 2017

Starting next Thursday, you’ll have the chance to buy some of Wilco’s gear. Jeff Tweedy and company will be opening up a shop on called “The Wilco Loft Shop,” named after their Chicago studio/”safe haven for making music” where much of the gear currently resides, and selling off various items from their collections. Read More

SmashingWilco selling some of its gear — including Tweedy's guitars — online

March 10, 2017

Chicago band Wilco is selling more than 40 pieces of gear -- including guitars owned by frontman Jeff Tweedy -- online starting Thursday. Read More

Wilco Is Selling Some Of Their Gear, And It Could Be All Yours

March 10, 2017

The Loft—Wilco's practice space and recording studio—is only so big, and the band is filled with a bunch of gear-heads, so it's no surprise they might start running into storage issues for all their music gear. Read More Appoints European Marketing Director

March 9, 2017From Reverb — the online marketplace for buying, selling, and learning about music gear — has hired Mark Johnson, former Head of Digital Marketing at Andertons Music Company, to lead the company’s marketing efforts in Europe. As marketing director for the company’s largest and fastest-growing market outside of North America, Johnson will help to cultivate’s continued success and momentum in Europe. Read More

Upgrade Your Original Guitar or Buy a New Ax? What You Need to Know

February 24, 2017

You've learned your modes, mastered the four chords found in every pop song and can play the intro to “Crazy Train” with your eyes closed. Congratulations—you are no longer a novice guitar player! Welcome to the wide world of intermediate playing. Read More

Jimmy Chamberlin Is Selling His Old Smashing Pumpkins Stuff

February 23, 2017

Jimmy Chamberlin, original drummer for the Smashing Pumpkins, launched an official shop selling off a bunch of his old equipment from his days in the band. The shop features more than 200 pieces of gear that Chamberlin used on tour and in the studio, including drum kits, snare drums, tambourines, cowbells, and more. “Over twenty years, you just accumulate so much stuff, and you can’t play it all. These instruments need to be out there being played,” Chamberlin said in a press release. Read More

Is This the Best Classic Electric Guitar Pickup Shootout Video on YouTube?

February 23, 2017

The gang over at Reverb have come up with what might be the best pickup-shootout video on YouTube. Single coil vs. humbucker, gold foil vs. lipstick—Reverb lets the pickups do all the work (and they even include some off-the-beaten-path axes, including a Gretsch Power Jet, a Rickenbacker 335 and a new Supro Westbury). Read More

Is This the Best Classic Electric Guitar Pickup Shootout Video on YouTube?

February 23, 2017

The gang over at Reverb have come up with what might be the best pickup-shootout video on YouTube. Single coil vs. humbucker, gold foil vs. lipstick—Reverb lets the pickups do all the work (and they even include some off-the-beaten-path axes, including a Gretsch Power Jet, a Rickenbacker 335 and a new Supro Westbury). Read More

Smashing Pumpkins drummer Jimmy Chamberlin selling his gear online

February 19, 2017

Chicago drummer Jimmy Chamberlin is selling more than 200 pieces of gear, including equipment he used live and in studio with the Smashing Pumpkins. Read More

6 Reasons Singing Should Replace Your Daily Yoga

February 4, 2017

Reality check. We don’t all love yoga. Maybe you hate yoga pants; you haven’t found your yogi squad or you’ve just found another activity to help you stick to your health resolutions. Whatever the reason, just because you don’t love yoga doesn’t mean you have to deny yourself the benefits yoga brings to your well-being. From self-awareness and decreased anxiety to better breathing habits and posture, there are plenty of good-for-you gains to get from a yoga workout. But it turns out, yoga isn’t the only way to reap those benefits. In fact, you can skip the downward dog altogether and do one very simple activity instead: singing. Read More

Up Close: Reverb

February 3, 2017

After launching his career as a recording engineer and producer, David Kalt’s embrace of software development led him to successful technology ventures in the travel and financial industries. In 2010, he bought the Chicago Music Exchange, a popular musical instrument shop and premier authority on vintage, new and used musical equipment. Growing frustrated with buying and selling guitars via general online platforms like eBay, he launched in 2013 as a marketplace to better facilitate the buying, selling and learning about music gear. Read More

Retailer Rebel Scopes Out

January 30, 2017

David Kalt likes to find solutions for things that don’t work. After spending a few years working in recording studios, Kalt, who has a master’s degree in computer science, created ClientBase, the first customer relationship management (CRM) software for travel agents and group tour operators. After selling that company, he created a highly successful online options trading site, optionsXpress, which he took public in 2005 and later sold to Charles Schwab. In all of his successes, Kalt allowed himself one extravagant purchase: his dream guitar. It was a 1963 Fender Strat, which he bought from Chicago Music Exchange (Chicago IL). Read More

Live from NAMM:

January 27, 2017

BackStory Events Live from NAMM is a livestreamed show from the Anaheim NAMM Show floor featuring interviews and spotlights on the latest products, artists and more. Hosted by noted author, journalist and former Guitar World editor Brad Tolinski and veteran music journalist Laura B. Whitmore Read More

How to Sell Guitar Pedals on

January 24, 2017

You will learn tips for buying, selling, and flipping pedals on Dan Orkin, the Director of Content at, shares with us strategies for utilizing Reverb to your advantage! Read More

5 Things Preventing You From Being Transparent

January 23, 2017

Corporate transparency is a hot topic right now, but there’s still a long way to go. A December 2016 BetterWorks survey of 1,000 employees found that 64 percent of respondents continued to feel that their company’s leadership wasn't transparent in communicating top goals. So, what are business leaders doing wrong? Read More

Retail Rebel Scopes Out

January 19, 2017

David Kalt likes to find solutions for things that don't work. After spending a few years working in recording studios, Kalt, who has a master's degree in computer science, created ClientBase, the first customer relationship management (CRM) software for travel agents and group tour operators... Read More

What does workplace flexibility mean in 2017?

January 19, 2017

The Office Space-esque version of the nine-to-five is a construct of the past. No longer do cubicle-confined worker bees time their commutes to arrive at 9 a.m. on the dot; even donning a suit and tie in the workplace is becoming more and more passé. And with 2017 looming, top talent is more selective than ever before when it comes to prioritizing workplace flexibility. Read More

14 New Year’s Resolutions to Make 2017 Your Happiest Year Ever

January 16, 2017

New Year's resolutions may sound cliché but experts say that writing down your goals, creating a course of action, and practicing methods of self-affirmation can help lead to resolution success. With these suggestions, try and make 2017 the happiest year yet! Read More Introduces Reverb Sites

January 10, 2017From Reverb today introduced Reverb Sites, a service created to help sellers better promote their music gear business online. Reverb Sites enables sellers to easily create their own website — synced to their shop and powered by the marketplace’s technology — in a matter of minutes Read More

Featured In: Rolls Out Reverb Sites

January 10, 2017 | Read More

Reverb ‘Sites’ coming to UK this summer – Could this be the lifeline retailers are waiting for?

January 11, 2017 | Read More

How Reverb Sites will make it easier to sell musical instruments online

January 11, 2017 | Read More

NAMM 2017: Introduces Reverb Sites

January 12, 2017 | Read More Introduces Reverb Sites

January 12, 2017 | Read More Introduces Reverb Sites

February 2, 2017 | Read More

5 Ways to Maximize Sales on

January 20, 2017

In one year, Monster Music did $130,000 in new business on, an online marketplace for selling gear. In this session, Monster Music owner Brian Reardon will reveal his proven recipe for success on, covering best practices for everything from product photos and listings to customer inquiries and shipping. Find out how he’s grown his business with and, in fact, how many of his listings sell within the first 24 hours. Read More

Reverb Hires a YouTube Vet to Be Its Director of Marketing

January 5, 2017

Chicago-based online music gear site Reverb just plucked a marketer away from YouTube. Reverb announced Thursday that it has hired Dan Abel as its director of marketing, where he'll be tasked with leading the company's marketing efforts. He joins the Chicago startup after spending more than four years at YouTube's New York office, where he served as YouTube’s content partnerships manager and was in charge of YouTube’s music offering. Prior to that, he spent two years in music marketing at Creative Artists Agency. Read More Appoints New Director of Marketing

January 5, 2017From Reverb — the online marketplace for buying, selling, and learning about music gear — has hired Dan Abel, former Content Partnerships Manager at YouTube, to lead the company’s marketing efforts. In the past year, has more than doubled its sales and as Director of Marketing, Abel will help cultivate continued growth and success. Read More

Here's how to sell those unwanted holiday gifts

January 3, 2017

In the haze of a holiday hangover, there are inevitably some gifts that would have been better left under the tree. Nearly half of Americans received a holiday gift this year that they did not really want or will not use, according to a recent eBay survey. Altogether, consumers spend more than $9.5 billion on unwanted gifts every year, according to a separate report by But recouping at least some of those losses is possible, for those that know how. Read More

How to sell your unwanted gifts

January 3, 2017

In the haze of a holiday hangover, there are inevitably some gifts that would have been better left under the tree. Nearly half of Americans received a holiday gift this year that they did not really want or will not use, according to a recent eBay survey. Altogether, consumers spend more than $9.5 billion on unwanted gifts every year, according to a separate report by But recouping at least some of those losses is possible, for those that know how. Read More

How to return or exchange holiday gifts that are just wrong

December 28, 2016

The holidays are a time of great fun and generosity, but chances are, a lot of us are getting gifts we don't really want. Usually, we can return or exchange those items when those gifts are from major retailers. But what about those other times? Whether your mother-in-law gives you an itchy sweater you can barely touch or a friend gives you a gift card to their favorite steakhouse when you hate meat, here's how to turn it into the gift of your dreams. Read More

How to Sound Like The Beatles Using Modern Guitar Gear

December 22, 2016

Late last week, the gang at posted their latest "Potent Pairings" video. The series shows guitarists how to sound like their favorite bands using various modern pedals—pedals that, in most cases, were never used by the bands themselves. Read More

The 2016 Relix Holiday Gift Guide (Part Three: Wood Watches, Tubes, Tats and More)

December 22, 2016

Looking for a unique gift that will bring a smile to the face of a friend, loved one or even yourself? Here are a few suggestions. Read More

Inside 10 of the hottest holiday parties in Chicago tech

December 22, 2016

For many, the holiday season is a rare opportunity to bond with coworkers outside of the office. Startups and tech companies tend to prioritize culture and offer far more frequent company-sponsored shindigs than their corporate cousins, but that doesn’t mean they skimp on their holiday celebrations. To see what we mean, take a look at how 10 of Chicago’s hottest tech companies rang in the season this year. Read More Gives Employees the Gift of Music for the Holidays

December 19, 2016From Reverb - the online marketplace for buying, selling, and learning about music gear - this month announced that all employees will receive free music lessons as a holiday bonus. Through Reverb Lessons - Reverb’s online marketplace for music lessons - employees will have the opportunity to choose from online or in-person lessons in guitar, violin, piano, voice, songwriting, audio production, and everything in between. Read More

Five Considerations for a Winning Video Marketing Strategy

December 15, 2016

Even if your musical instrument retail business is firmly rooted in brick-and-mortar retailing, you've likely started to dip a toe—or even jumped headfirst—into e-commerce. And there's no time like the holiday shopping season to remind you why it's crucial to bolster your store with an online retail component... Read More

See Joe Bonamassa’s Vintage Guitar Museum in New Video and Interactive Tour

December 14, 2016

Joe Bonamassa has been playing, buying and collecting vintage guitars and amps for most of his life. Today, at 39, he has a vast collection, enough to create his own museum of rare and vintage gear: the Bona-seum. Bonamassa invited, the online marketplace, into the Bona-seum for a first-hand look at some of his prized guitars. The result is the short film Welcome to Nerdville: Inside Joe Bonamassa’s Museum and Guitar Collection, as well as an interactive virtual reality tour that lets viewers explore his labyrinth of vintage gear firsthand. Read More

See Joe Bonamassa’s Vintage Guitar Museum in Video and Virtual Tour

December 14, 2016

Joe Bonamassa has been playing, buying and collecting vintage guitars and amps for most of his life. Today, at 39, he has a vast collection, enough to create his own museum of rare and vintage gear: the Bona-seum. Bonamassa invited, the online marketplace, into the Bona-seum for a first-hand look at some of his prized guitars. The result is the short film Welcome to Nerdville: Inside Joe Bonamassa’s Museum and Guitar Collection, as well as an interactive virtual reality tour that lets viewers explore his labyrinth of vintage gear firsthand. Read More Offers Film About Historical Moog Synthesizer

December 13, 2016

In the world of synthesizers and electronic music at large, Bob Moog is a giant. His creations and his brand have become the standard by which all synthesizers are judged. In the late 1960's, R.A. Moog created their infamous modular synthesizer and with it, electronic music history was changed. Read More

Zappa Teaches Zappa: Dweezil Zappa Explores Frank’s Improv Techniques

December 13, 2016

During a Chicago stop on his Cease and Desist tour, Dweezil Zappa spent some time talking with about his dad’s preference for improvisation over composing solos and performing them note for note. Read More

Best-Selling Synths And Keyboards Of 2016

December 12, 2016 - the online marketplace for buying, selling, and learning about music gear - has released its 2016 list of best-selling keyboards, synthesizers, modules, and controllers. The rankings reflect both new and used items derived directly from 2016 sales data from Read More

Announcing the 2016 50 on Fire Winners

December 9, 2016

This year, Chicago Inno published more than 1,300 stories, wrote over 260 newsletters (The Beat!), hosted 12+ events, attended many more, and carried countless conversations. All focused on one thing - Chicago innovation. Read More

REVERB.COM – Le site américain débarque en France

December 8, 2016

Devant le succès remporté par sa version mère lancée en 2013, le site américain, plateforme de vente d’instruments d’occasion pour musiciens, s’offre une version française, disponible dès le 08 décembre 2016. Propos recueillis par Guillaume Ley. Read More Named a Winner of the Chicago Inno 50 on Fire Awards

December 8, 2016From Reverb

Today, - the online marketplace for buying, selling, and learning about music gear - was selected as a Chicago Inno 50 on Fire Award winner in the B2C category. The annual awards show honors the people and organizations, operating at every level and corner of Chicago’s ecosystem, that are heating up the city’s innovation economy. Read More

Dweezil Zappa Teaches Frank Zappa's Improvisation Techniques and Riffs

December 7, 2016

Frank Zappa is known as one of music’s great improvisers, and it’s a gift that his son Dweezil has as well. Dweezil recently sat down with Reverb to share a few of his favorite tricks he learned from his father and some of the logic behind his approach to improvised soloing. Read More

Dweezil Zappa Teaches Frank Zappa Improvisational Techniques In New Video

December 6, 2016

Guitarist Dweezil Zappa recently brought his tour honoring 50 years of Frank Zappa’s music to Chicago, where he spent time chatting with about his father’s improvisational techniques. The site has just shared a video showing off ten minutes of “Zappa Teaching Zappa.” Read More

Ray LaMontagne Launches Shop Where You Can Buy His Guitars, Amps, Etc.

December 6, 2016

Today, Grammy Award-winner Ray LaMontagne launched The Official Ray LaMontagne Reverb Shop via, which includes more than 30 guitars, amps and more that LaMontagne has personally owned. In a Reverb release detailing the website’s launch, LaMontagne is described as “a musician with a discerning ear and particular tastes when it comes to the tools he uses, and the boutique and vintage provenance of the gear he’s selling gives some insight into his standards.” Read More

Meet the 16 B2C Finalists for Chicago Inno's 50 on Fire

November 30, 2016

While Chicago may be known as the country's new B2B Boomtown, it's also home to a number of fast-growing consumer-focused businesses. Chicago's tech scene, while dominated by business software startups, has a history of flashy B2C companies (Groupon, Grubhub, Trunk Club) and new promising startups are popping up each year. Read More

Pingpong tournament brings in $100,000 for Chicago Tech Academy

November 29, 2016

hicago charity brought tech community members to the table to give back earlier this month. The pingpong table, that is. More than 250 people from the Chicago tech community partook in the third annual T4Youth pingpong tournament, held at AceBounce in the Loop. Read More Selected as Music Inc Magazine's 2016 Company of the Year

Novermber 23, 2016From Reverb

Each year, Music Inc Magazine honors retailers, suppliers, and products that transcend music retail standards through the Music Inc Magazine Excellence Awards. This year, was selected as the "Company of the Year," marking the first time in the Excellence Awards' 26-year history that the award - historically known as the "Retailer of the Year" award - was given to a non-retailer. Read More

Insights on Transparency, Financing and More

November 21, 2016

"You don’t have to be a CEO, on the finance team or even in a leadership role to get value from real-time performance metrics. At every level of a company, information on success and shortcomings should excite, moti-vate and challenge you. Companies that wait un-til the end of the month or quarter to review progress are sitting on a gold mine of potential." Read More

Why this tech CEO is turning to musicians to build his team

November 16, 2016

“Hire someone who believes in your mission.” That might sound like a buzzy phrase thrown around in today’s HR circles, but aligning a company’s mission and an applicant’s values is important for the long-term success of both employee and employer. For many companies, that’s easier said than done. So what does Chicago-based hire for? Rockstars, of course. Read More

Five Reasons You Need Video in Your Marketing

November 15, 2016

Although a music retailer's brick-and-mortar storefront will always be it's bread and butter, it's crucial to understand the importance of a robust online presence. A healthy e-commerce business is not only a significant additional revenu stream, but also an essential part of being a well-rounded retail operation in today's multi-channel world. That means retailers in the musical instrument industry must have a marketing strategy that includes an online component. One piece of that stragety must be video marketing. Read More

Tommy Emmanuel Is Selling His Guitars and Amps for Charity

November 11, 2016

Through the Official Tommy Emmanuel Reverb Shop, Emmanuel will be selling a range of his personal guitars and amps. All proceeds from the shop will go to Guitars for Vets, MusiCares and Doctors Without Borders. Read More

Tommy Emmanuel Sells His Guitars & Amps for Charity

November 10, 2016

The legendary and award-winning Tommy Emmanuel has helped bring awareness to rock Down Under over his decades-long career and this week, he’s helping bring awareness to some of the charities near to his heart. Through the Official Tommy Emmanuel Reverb Shop, Emmanuel will be selling a range of his personal guitars and amps. All proceeds from the shop will go to charity. Read More

Butch Walker Talks Recording, Songwriting For Reverb Song Stories

November 9, 2016

Butch Walker is known for a number of things, including his stint in the Atlanta band Marvelous 3 as well as producing and songwriting for artists like Taylor Swift and Fall Out Boy. He’s also a formidable solo artist in his own right, his most recent release Stay Gold an excellent collection of roots-influenced rock songs. Walker recently teamed up with Reverb for their Song Stories series, highlighting Stay Gold track “Ludlow Expectations.” Read More Helps The People's Music School Celebrate 40 Years of Free Music Education

Novermber 7, 2016From Reverb

On Friday, November 4, joined over 350 guests at Chicago's Lacuna Lofts to celebrate the 40th anniversary of The People's Music School (TPMS.) With the help of donors, attendees, and sponsors - including in-kind sponsor, - The People’s Music School raised $230,000. Read More

Tommy Emmanuel to Sell Guitars & Amps for Charity

November 7, 2016

Tommy has been involved with Guitars For Vets for several years now, advocating for veterans struggling with PTSD and championing the healing power of music. On Thursday November 10 (Friday Nov 11 in Australia), Tommy will be selling of a range of guitars with proceeds going toward that charity as well as MusiCares and Doctors Without Borders. Read More

8 Chicago companies hiring where you can build your career

November 3, 2016

If your current job leaves you feeling like you've got more to offer, then a job at a fast-growing tech company might be exactly what you need. As these companies scale, they provide employees with ample opportunity to try on new roles for size and grow their careers. If that sounds like something you'd be into, we recommend checking out the open jobs these Chicago tech outfits are looking to fill. Read More

GWAR's Pustulus Maximus Gives A Lesson On How To Smash A Guitar

Nov 2, 2016

Pustulus Maximus looks like a dude who would know how to smash a guitar into pieces. Pustulus Maximus also looks like a dude who would know how to smash a car or very small house into pieces, so I think he's a solid authority on how to smash guitars. Though don't take my word for it – brings you the lesson in all its cinematic glory above! Read More

This video reveals how John Carpenter created his most iconic horror themes

Nov 1, 2016

Ever wondered how to make music that sounds like John Carpenter? Online gear marketplace Reverb has created a video that explains the process behind some of his most memorable themes. Read More

Reverb SYNC Offers Great Starter Bundle From Ableton

Nov 1, 2016

Reverb SYNC, the online source for the best digital gear (and knowledge on using it) from the folks at, has announced a special bundle for the holidays. Read More

See how John Carpenter crafted some of film’s creepiest scores

October 31, 2016

Just in time for Halloween, Justin DeLay of Reverb has offered up a video tutorial explaining exactly how Carpenter achieved those blood-chilling sounds. The 14-minute video is both a miniature music lesson and a tour through a bunch of old-school gear, like the Ensoniq ESQ-1, a classic Moog synth, and the fabled Prophet-5 and Prophet-10. Read More

How Reverb uses social to turn 8M monthly visitors into buyers

October 28, 2016

“When it comes to the content that we produce, content is the bridge between our social media and the actual transaction,” says Jim Tuerk, director of business development at global music gear marketplace Reverb. Across Facebook, Twitter, and YouTube, all their content is designed to create community and drive ongoing engagement — with the understanding that the commerce may come weeks if not months later. Read More

The iPod is turning 15. Here are all the ways it rocked the world

October 21, 2016

“Sometimes we take for granted some of these big leaps forward that Apple takes," said David Kalt, founder and CEO of Reverb, a Chicago-based marketplace for music gear. He talked to us about the iPod and its impact on music. Read More

Umphrey’s McGee’s Jake Cinninger Swims in a Sea of Guitars, Previews Mashup Album ‘ZONKEY’

October 20, 2016

If you want to get Umphrey's McGee axeman Jake Cinninger on camera for an interview, best to lure him in with a bunch of guitars. had the right idea, as they recruited Cinninger to sample some of the band's new mashup album ZONKEY on a bunch of different guitars. Read More

Umphrey’s McGee Guitarist Jake Cinninger Details Mashups & Gear

October 20, 2016

Umphrey’s McGee guitarist Jake Cinninger is the latest musician to be profiled by Reverb. The talented musician discusses the making of the band’s upcoming album of mashups ZONKEY and gives a rundown of his guitar rig and the gear he utilizes. Read More

What 5 Chicago startups learned from sharing offices with other tech companies

October 20, 2016

Sharing offices with another company is a rite of passage for many in the startup world — Built In Chicago’s own first home was under PowerReviews’ roof, and ContextMedia has taken more than half a dozen companies under its wings. Read More

Reverb SYNC Introduces Ableton Live Starter Kit

October 18, 2016

Reverb SYNC, a destination for music makers to find and download the best music software and plugins curated by, began accepting pre-orders for the Ableton Live Starter Kit. The Kit pairs Ableton Live 9 Standard - the best software for creating musical ideas and turning them into finished songs - with unique extras in a giftable holiday box. Exclusively through Reverb SYNC, the Kit is available for $349 - the lowest price for the standalone Ableton Live Standard software on the market. Read More

Interview with Reverb's David Kalt

October 15, 2016 founder and CEO David Kalt came to MI retail with the same passion for music and guitars that most in the business do, but leavened with a tech entrepreneur’s instincts. Kalt, who was co-founder and CEO of online brokerage optionsXpress, which he took public in 2005 before the company was sold to Charles Schwab, and founder of ClientBASE, the first CRM solution for travel agents and tour group operators, would be the one likely show up at the gig in an Uber and head back later in a Lyft to an AirBnB rental, with TaskRabbit bringing dinner to the door. Read More

Reverb Scores Hat Trick

October 15, 2016

Reverb has hired Iain Butterwick, Manuel Leray and Nick Smethhurst as Territory Managers for the U.K., France and Australia, respectively, to drive the company's growth abroad. According to Kevin Drost, Director of International Strategy, "Reverb has dramatically changed the game for music gear buyers and sellers all over the world who previously would have found it difficult and expensive to conduct business internationally. Read More

Schroeder Amplification Announces Online Auction to Benefit Chicago's Haymarket Recovery Center

October 14, 2016

Schroeder Amplification today announced its role as a key organizer and supporter of the upcoming benefit auction for Haymarket Center, a recovery facility in Chicago, IL. The seven-day online auction will begin on October 17th, 2016 and will be hosted on, the online marketplace for buying and selling musical instruments and gear. Read More

Chicago's Most Innovative Startups Today

October 13, 2016

We've rounded up 20 innovative startups worth watching because they're doing some seriously cool, impactful work in their respective industries, right here in the up-and-coming tech hub of Chicago (NYC and Silicon Valley be damned!). Read More

Meet the 150 Finalists for 2016's 50 on Fire

October 13, 2016

Chicago's one of the most diversified economies in the world, with no single industry employing more than 14% of the workforce. And this diversity extends to the city's innovation economy, with an eclectic mix of startups, categories, entrepreneurs, enterprise tech companies, STEM organizations, universities, and more making up the ecosystem. That's why we host 50 on Fire. Read More

8 Entrepreneurs on What It’s Like to Be a Startup in Chicago

October 12, 2016

Many people refer to Chicago as the Second City, but when it comes to its startup power, this city is second to none. With a supportive community, competitive funding opportunities, and a culture based on scrappy, Midwest ideals, this city is poised to be a startup hub for years to come. We were lucky enough to talk with a few startup founders, budding entrepreneurs, and heavy-hitting influencers to get their take on what it’s like to be a startup in the Windy City. Read More

Turning social interactions into transactions

October 10, 2016

“Social has gone from being this fun thing that people are using casually — and that businesses are maybe just having an intern run as a side project — to a really critical part of [business] marketing strategy,” says Chrissy Hansen, director of marketing at Reverb, the music gear site that has leveraged guests like Wilco’s Jeff Tweedy and Cheap Trick’s Rick Nielsen to reel in new customers. Read More Bass Tricks: The James Jamerson Motown Bass Sound

October 7, 2016

It is hard to speak of the bass guitar without mentioning the Motown recordings of the 1960's and 70's and their most famous session bassist, James Jamerson. Jamerson played on dozens of Number One hits and changed the way bass was applied to pop music forever. In this video, Reverb's Bass Tricks series explores how to replicate Jamerson's infamous thumpy tone Read More

12 Bizarre and Funny Things All Real Entrepreneurs Know (and Secretly Love)

September 30, 2016

What's the best thing you're absolutely guaranteed to get out of being an entrepreneur? Freedom, probably. Pride that you had the guts to take a chance. Sometimes, money. But the best thing you're guaranteed to get? It's the stories. Start a business, and you may succeed or fail, but you will walk away with the funniest, most bizarre stories you'll be telling for the rest of your life. Read More

Reverb Customer Data Confirms Conventional Industry Wisdom

September 21, 2016

With limited quantifiable data available on the buying patterns and motivations of guitarists, retailers and manufacturers, for the most part, have based their marketing strategies on anecdote and intuition., the fast-growing digital marketplace for m.i. gear, has the potential to change that. Read More Expands Focus on International Growth

September 20, 2016 has hired Iain Butterwick (pictured), Manuel Leray and Nick Smethurst as Territory Managers for the UK, France and Australia, respectively, to drive the company’s growth abroad. Read More

Why I Let All Employees See My Company’s Metrics All the Time

September 18, 2016

As an entrepreneur, I’ve always been energized by performance numbers. You might even say I’m obsessed. Without fail, a positive increase or peculiar change in my company’s data can get my blood pumping in excitement or send my mind into overdrive searching for a solution. Read More

5 Essentials for Maximizing Sales on

September 13, 2016 is an online marketplace to buy and sell musical instruments and gear. At 2016 Summer NAMM, Brian Reardon of Monster Music shared how he used to generate more than $110,000 in 12 months—all brand-new business he wasn’t expecting. “It’s very efficient, intuitive and easy to use,” Reardon said of Read More

The Contest and getting everyone involved in delivering the best customer experience

September 13, 2016

Today’s interview is with David Kalt, founder and CEO of, an online marketplace where musicians go to buy and sell guitars and other music gear. Dave joins me today to talk about how they have made customer experience the job of each and every one of’s employees with “The Contest.” Read More

Reverb Scores Hiring Hat Trick

September 8, 2016 has hired Iain Butterwick, Manuel Leray and Nick Smethurst as Territory Managers for the U.K., France and Australia, respectively, to drive the company’s growth abroad. Read More Joins General Assembly Chicago, Virgin Hotels for “RM 72: Future of Music and Tech”

September 8, 2016From Reverb

Today, Managing Director of Content Peter Schu participated in a panel discussion at “RM 72: Future of Music and Tech” hosted by General Assembly Chicago and Virgin Hotels Chicago. The event - attended by musicians, music industry professionals, tech community members and more - brought together Chicago music experts to discuss the rapidly changing music industry and how to stay one step ahead of the curve. Read More

6 Reasons You Don't Need A Technical Degree To Excel In Tech

September 6, 2016

The tech industry is rapidly changing, but one thing has stayed the same: there’s a lot of demand for workers. Many people rule out the idea, though, feeling like they need a relevant degree to break into tech. However, that’s not even remotely true. Here are six reasons why you don’t need a computer science or technology-based degree to get ahead in tech. Read More

How Reverb’s social strategy grew it to 7 million users and $100 million in revenue in just 3 years

August 26, 2016

Building social audiences won’t get you anywhere without using the data they generate to learn and convert. Join our free social analytics roundtable to find out how Reverb built their business on not just rock ‘n’ roll, but using the power of savvy social strategy and masterful analytic insights. Read More

Chicago Founders' TV: Reverb Founder David Kalt

August 9, 2016

In this edition of Chicago Founders’ Stories, we hear about David’s anti-establishment roots, how he started to learn to code in his 20s, and how leaving the family business turned into a 150X investment return for his loved ones. Read More

How an Entrepreneur's Frustrations Created an eBay for Music Gear Marketplace

August 9, 2016

The sale of new and used musical instruments generates an estimated $23 billion in annual sales each year. After purchasing the world famous musical instrument shop, Chicago Music Exchange, David Kalt quickly became frustrated with the slow process of buying and selling guitars online. Read More Expands Focus on International Growth

August 10, 2016From Reverb, the online marketplace for musicians to buy, sell and learn about music gear, has hired Iain Butterwick, Manuel Leray and Nick Smethurst as Territory Managers for the UK, France and Australia, respectively, to drive the company’s growth abroad. In addition to establishing dedicated support in Europe and Australia, Reverb today announced the launch of its mobile app outside of North America. Read More

U.S. Representative Mike Quigley Visits for “Startup Day Across America”

August 4, 2016From Reverb

Today, U.S. Representative Mike Quigley (IL-05) celebrated “Startup Day Across America” at the office. In its fourth year, Startup Day Across America invites Members of Congress to celebrate the ingenuity and entrepreneurship taking place right in their backyards. Read More

Fall Out Boy's Joe Trohman is selling his guitar and other equipment

August 1, 2016

Joe Trohman, guitarist for Wilmette natives Fall Out Boy, is selling his musical equipment on Reverb, a Chicago-based online marketplace for musicians. Read More

You Can Now Buy Iron & Wine’s Guitars

July 29, 2016

Sam Beam (better known as Iron & Wine) is selling some guitars from his collection, and members of the general public can now purchase them via online instrument marketplace Reverb. Read More

Techweek Elevator: Reverb

July 26, 2016

The idea for stemmed from the frustration musicians feel when trying to buy and sell music gear online. Traditional platforms, such as eBay, are expensive and generally provide a poor user experience since they’re not tailored for musicians. At the end of the day, you don’t want to purchase your music gear on a site where you can also buy a car or a pair of sneakers. Read More

Iron and Wine's Sam Beam is Selling His Guitars

July 14, 2016

Sam Beam, or as you probably know him, Iron and Wine, likes to see his guitars put to good use. At this point, though, he has more guitars than he has love to give them. That’s why he’s putting several of his instruments on sale via Reverb. The singer has played all the guitars (and one digital piano) available for purchase on tour, and he perhaps has even written a song or eleven on them. Read More

David Kalt Named to Crain's Chicago Business Tech 50

July 20, 2016From Reverb

Since 2011, Crain's Chicago Business has been singling out Chicago tech scene standouts in a mashup known as the Crain's Tech 50. This year, founder and CEO, David Kalt, joins the founders, CEOs, technologists and risk takers that make up the master list of tech names you should know. Read More

Reverb Solo plugin lets you use one knob to dial in "a world of reverb sounds"

July 14, 2016 has announced plans to curate a collection of free plugins under the Reverb Sync banner, and as part of this, it's released Reverb Solo, a free one-knob reverb plugin. Read More

Free Reverb SOLO VST/AU Plugin By Acon Digital

July 14, 2016 has released Reverb SOLO (developed by Acon Digital), a freeware reverb VST/AU/AAX plugin for 32-bit and 64-bit host applications on Windows and Mac OS. Read More Success Tips From the Top (2016 Summer NAMM)

June 7, 2016

David Kalt, founder of the online buying and selling platform, stopped by the “NAMM Retail Summit” at 2016 Summer NAMM. There, he shared what he sees the most successful sellers doing differently. He spoke with NAMM President and CEO Joe Lamond. Read More

10 Chicago entrepreneurs to follow on Snapchat

June 28, 2016

Snapchat is a party — and Chicago startups and entrepreneurs are offering you an invitation. Some entrepreneurs use it to share behind-the-scenes at the office, to show off their products or to let their personalities fly in everyday life. Read More

‘Best in Show’ Delivers Top Gear From Summer NAMM 2016

June 27, 2016

Six retail-buying experts shopped NAMM and presented their top products in four categories. On the morning of June 25, in the Davidson Ballroom of the Music City Center, they discussed their choices to an audience of nearly 300 NAMM attendees. Read More

Founders’ Stories with David Kalt

June 15, 2016From Reverb

Hear the story of how Reverb was founded. On Wednesday, July 13th, founder and CEO of Reverb David Kalt will host a taping of Chicago Founders’ Stories. The series, founded as a partnership between INCISENT labs and 1871, highlights Chicago’s thriving tech community by showcasing conversations with accomplished tech founders. Read More

Speeding Up The Velocity Of M.I. Sales

July, 2016 founder David Kalt argues that by providing musicians and retailers with a ready market for selling used gear, his site is creating discretionary income that can be spent on new gear. Consumers spend more when there is a liquid market, he says. Read More

Why I Was Wrong About Liberal-Arts Majors

June 1, 2016

BY DAVID KALT As the demand for quality computer programmers and engineers increases, conventional wisdom assumes we need more students with computer-science and engineering degrees. Makes sense, right? Recently, though, I’ve realized that my experience has proved something completely different. Read More Reports 20% of Used Pedal Sales are “Flips”

May 16, 2016From Reverb reports that 20% of all used effects pedal sales on the music gear marketplace appear to be “flips”. Having launched just over three years ago, is now the most visited music gear website in the world with over 7 million monthly visits — with that comes some interesting data. The growing prominence of “flippers” is just one of the latest trends that Reverb is seeing as part of a larger trend toward music gear liquidity. Read More

Local Store, Anywhere: Why Reverb Works For Indie Retailers

February 23, 2016

Independent retailers have been struggling to embrace e-commerce for years. Web-savvy dealers previously have used their own Web sites as a primary source of Web sales, often with mixed results. Larger and more tech-savvy stores were able to add significant sales online, whereas smaller stores, which weren’t as well versed in the world of online retail, have found themselves struggling to add any significant amount to their bottom line. Read More

Music and Startup Life: How Yan Pritzker's Passions Brought Him to Reverb

February 23, 2016

In 2012, life-long tech guru and entrepreneur Yan Pritzker was in San Francisco working on his fourth and fifth startups when he began to feel pulled back to his hometown Chicago. Read More

University of Michigan MBA students talk entrepreneurship with Reverb founder, David Kalt

February 5, 2016From Reverb

Today, a group of MBA students from the University of Michigan stopped by the Reverb offices to spend an hour with founder, David Kalt. The visit was part of the UM Ross School of Business MBA program’s effort to provide exposure to startup culture in Chicago. With a track record of founding three successful companies and a BA from the University of Michigan, Kalt was an obvious choice for these educational talks. Read More

Rick Nielsen to Showcase his 1959 Les Paul at Reverb NAMM Booth

January 19, 2016From Reverb today announced that Rick Nielsen will be showcasing his 1959 Gibson Les Paul Standard at the booth during Thursday’s NAMM 2016 tradeshow. Rick Nielsen is a founding member of the band Cheap Trick, a 2016 inductee into the Rock and Roll Hall of Fame. Nielsen is well-known for collecting vintage guitars, claiming to have owned at least 2,000 guitars in his lifetime. Read More Raises $25 Million in Funding Led by Summit Partners

December 3, 2015From Reverb – the marketplace for musicians to buy and sell gear – today announced the completion of a $25 million Series B funding round led by global growth equity investor, Summit Partners. Launched in 2013, Reverb is closing out its second full year in business and is on pace to process more than $120 million in transactions in 2015. The company’s earlier investors include Lean Startup pioneer Eric Ries, Rick Nielsen of Cheap Trick, country music superstar Brad Paisley. Read More

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Reverb, Marketplace for Musicians, Cranks Up With $25 Million in Funding

December 4, 2015 | Read More’s Marketplace For Musicians Tunes Up With $25 Million

December 4, 2015 | Read More

David Kalt tunes up $25 million for

December 03, 2015 | Read More

Summit Partners leads $25 mln round for

December 4, 2015 | Read More's $25M round of funding is music to Chicago's ears

December 3, 2015 | Read More

Reverb Drums Up a $25 Million Series B to Fuel International Expansion

December 04, 2015 | Read More

Turn It Up: Musician Marketplace Raises $25 Million

December 28, 2015 | Read More

International expansion eyed by "Musicians' eBay", Reverb

December, 2015 | Read More Raises $25 Million In Funding

December 03, 2015 | Read More

These People Took a Vacation From Technology -- Here's What Happened

December 24, 2015

David Kalt, founder and CEO of musical gear marketplace, was on his way to a family gathering in Havasu Falls in the Grand Canyon when he made a discovery. “As we were driving out of Phoenix, the guide mentioned that there would be no cell service for the entire trip…seven days,” he says. While Kalt had planned on a vacation, he hadn’t planned for it to be entirely tech-free. So he went into action. Read More

This music exec toned down his hyperactive management style

November 11, 2015

Chicago Music Exchange owner David Kalt is transforming his management style, a change fueled in part by watching the high-profile celebrities who visit his musical instrument store... Read More

High-tech means higher sales for many small retailers

November 11, 2015

Small retailers use high-tech innovations to build relationships with customers; they often can't compete with big chains on prices, so they aim at better, individualized service. Some of the technology is designed for smaller companies, while some retailers find ways to turn a widely-used computer program or app to their advantage. They're also able to implement technology faster than many giant retailers because they're not operating hundreds or thousands of stores. Read More

Reverb Launches Music Lessons Marketplace

September 14, 2015From Reverb

Reverb today announced the launch of Reverb Lessons, a new marketplace that connects aspiring musicians with experienced music instructors for online and in-person lessons. Reverb Lessons features a variety of music-lesson packages that are built around specific music genres and playing techniques, ensuring that students learn exactly what they want and allowing instructors to better market their specific areas of expertise. Read More

Featured In:

Reverb Launches a New Marketplace to Connect Aspiring Musicians with Experienced Instructors

September 15, 2015 | Read More

Reverb turns up the volume with new marketplace for music lessons

September 15, 2015 | Read More

Local Startup Wants To Be The 'Uber' Of Private Music Lessons

September 18, 2015 | Read More

Reverb Announces Integrations with Top eCommerce Platforms

August 17, 2015From Reverb, the leading online marketplace for musical instruments and gear, today announced completed integrations with leading ecommerce platforms Shopify, BigCommerce and Magento. With the announcement, any dealer whose shop is built upon one of those platforms can more effectively sell on the booming marketplace, which is growing 15% per month. Read More

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Installment pay option resonates with

July 6, 2015 | Read More, Removing “Friction” From Online Selling

July, 2015

On the surface, may appear to be occupying the same general commercial space as eBay and Amazon. But from its much more affordable sales commissions to its carefully constructed buying and selling experiences, Kalt has fashioned it to be the un-eBay: focused, personal, engaging, and super-easy for both sellers and buyers. Read More

Reverb Introduces New Financing Program for Buyers and Sellers

June 3, 2015From Reverb, the leading online marketplace for musical instruments and gear, today introduced financing on Reverb for credit-worthy buyers who are without credit cards or who have insufficient credit history. The new short-term financing option, made possible through a partnership with San Francisco-based alternative lender Affirm, will also help dealers sell more gear by growing’s pool of capable buyers. Read More

Featured In:

Installment pay option resonates with

July 6, 2015 | Read More

Reverb teams with Affirm to offer alternative loans for music gear

June 8, 2015 | Read More

Reverb Partners with Guitars for Vets

May 26, 2015From Reverb

This Memorial Day, Reverb partnered with Guitars for Vets to honor our fallen soldiers by supporting the living veterans. Guitars for Vets is a non-profit organization that was founded in Milwaukee, Wisconsin in 2007. They currently have over 40 chapters in 20 states, with over 150 volunteers nationwide. Guitars for Vets has fulfilled over 20,000 lessons and distributed over 2,000 guitars, free to military veterans. Read More

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Reverb Partners with Guitars for Vets

July 5, 2015 | Read More

Reverb Raises $11K for Guitars for Vets

June 3, 2015 | Read More

Spring Clean Your Way Into Cash

February 26, 2015

spring cleaning doesn't have to be a complete pain in the neck. If you think about it strategically, you could make money the next time you pull out the vacuum, gloves and garbage bags. Here are four ways you could clean up while cleaning up. Read More

Rick Nielsen Opens His Guitar Vault

February 11, 2015

Cheap Trick’s Rick Nielsen is known to all for not only his guitar prowess but also his guitar collection, which includes more than 400 axes. Rick’s been thinning his herd lately, having opened his own shop on, where he’s sold off several of his instruments. Read More

Featured In:

Rick Nielsen: Cheap Trick guitar and gear hoarder selling them on

February 6, 2015 | Read More

A DevOps Metamorphosis Echoes Through, Part Two

February 2, 2015

Last time, we discovered how the e-commerce platform, which connects musicians who want to buy and sell gear sought to automate its workflow software development process, speeding deployment and bug fixes while satisfying customers who want to trade in an online environment that is as efficient and error-free as possible. Now, the conclusion of how adopted DevOps to achieve its goals. Read More

A DevOps Metamorphosis Echoes Through, Part One

January 28, 2015

“ is an e-commerce platform that connects musicians, enabling them to buy and sell used gear and instruments,” says Adam Enger, Senior Infrastructure Engineer, As an ecommerce site, it is critical to that its workflows such as checkout, offers to purchase, and messaging work in tandem with its selling workflows, which include creating new listings and managing orders. Read More

Other Reverb Stories

4 Reasons Sharing Performance Metrics Will Accelerate Your Business

October 2014 | Read More

Chicago tech companies increasingly on the lookout for the tinkerer

February 2014 | Read More

The Man Who Sold The Cyber World

October 2014 | Read More

9 Uplifting Maxims for Any Business

August 2014 | Read More

Can 'Re-Tune' the Online Used-Guitar Market?

May 2014 | Read More

Budget-Friendly Instruments with the Best Value for Newbie Rockers

Arpil 2014 | Read More

Reverb Speaks Musicians' Language to Sell Instruments, Gear Online

February 2014 | Read More

Chicago E-commerce Startups Catapult into the New Year with New Platforms

August 2014 | Read More

Why Entrepreneurial Davids Shouldn’t Fear Big Business Goliaths

December 2013 | Read More gets pleasant feedback: $2.3 million

November 2013 | Read More

Rebellion in the Marketplace: Why Vertical eBays are Springing Up and Gaining Traction

November 2013 | Read More

Secrets of the Specialists

November 2013 | Read More, The Musician's E-Commerce Platform

October 2013 | Read More

10 tips for Buying Gear Online

September 2013 | Read More

Chicago Retailer Launches Site for Vintage, Used Gear

August 2013 | Read More

Attention musicians: a pretty, easier, instrument eBay has arrived

August 2013 | Read More

Innovation: How David Kalt Connected the Dots

August 2013 | Read More

David Kalt wants to run the eBay of musical instruments

July 2013 | Read More

Maybe the Coolest Gig Around

April 2013 | Read More

Reverb rocks the second-hand musician market

April 2013 | Read More