Reverb is the marketplace for musicians to buy and sell the gear they use to make the music they love. Reverb was founded in 2012 by David Kalt in Chicago, IL and is now the fastest growing community of musicians anywhere. Over the past few years, Reverb has been a hot topic for various news publications. Follow the Reverb story below to find out more about who we are and where we're headed. For media inquiries, please email

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12 Bizarre and Funny Things All Real Entrepreneurs Know (and Secretly Love)

September 30, 2016

What's the best thing you're absolutely guaranteed to get out of being an entrepreneur? Freedom, probably. Pride that you had the guts to take a chance. Sometimes, money. But the best thing you're guaranteed to get? It's the stories. Start a business, and you may succeed or fail, but you will walk away with the funniest, most bizarre stories you'll be telling for the rest of your life. Read More

Reverb Customer Data Confirms Conventional Industry Wisdom

September 21, 2016

With limited quantifiable data available on the buying patterns and motivations of guitarists, retailers and manufacturers, for the most part, have based their marketing strategies on anecdote and intuition., the fast-growing digital marketplace for m.i. gear, has the potential to change that. Read More Expands Focus on International Growth

September 20, 2016 has hired Iain Butterwick (pictured), Manuel Leray and Nick Smethurst as Territory Managers for the UK, France and Australia, respectively, to drive the company’s growth abroad. Read More

Why I Let All Employees See My Company’s Metrics All the Time

September 18, 2016

As an entrepreneur, I’ve always been energized by performance numbers. You might even say I’m obsessed. Without fail, a positive increase or peculiar change in my company’s data can get my blood pumping in excitement or send my mind into overdrive searching for a solution. Read More

5 Essentials for Maximizing Sales on

September 13, 2016 is an online marketplace to buy and sell musical instruments and gear. At 2016 Summer NAMM, Brian Reardon of Monster Music shared how he used to generate more than $110,000 in 12 months—all brand-new business he wasn’t expecting. “It’s very efficient, intuitive and easy to use,” Reardon said of Read More

The Contest and getting everyone involved in delivering the best customer experience

September 13, 2016

Today’s interview is with David Kalt, founder and CEO of, an online marketplace where musicians go to buy and sell guitars and other music gear. Dave joins me today to talk about how they have made customer experience the job of each and every one of’s employees with “The Contest.” Read More

Reverb Scores Hiring Hat Trick

September 8, 2016 has hired Iain Butterwick, Manuel Leray and Nick Smethurst as Territory Managers for the U.K., France and Australia, respectively, to drive the company’s growth abroad. Read More Joins General Assembly Chicago, Virgin Hotels for “RM 72: Future of Music and Tech”

September 8, 2016From Reverb

Today, Managing Director of Content Peter Schu participated in a panel discussion at “RM 72: Future of Music and Tech” hosted by General Assembly Chicago and Virgin Hotels Chicago. The event - attended by musicians, music industry professionals, tech community members and more - brought together Chicago music experts to discuss the rapidly changing music industry and how to stay one step ahead of the curve. Read More

6 Reasons You Don't Need A Technical Degree To Excel In Tech

September 6, 2016

The tech industry is rapidly changing, but one thing has stayed the same: there’s a lot of demand for workers. Many people rule out the idea, though, feeling like they need a relevant degree to break into tech. However, that’s not even remotely true. Here are six reasons why you don’t need a computer science or technology-based degree to get ahead in tech. Read More

How Reverb’s social strategy grew it to 7 million users and $100 million in revenue in just 3 years

August 26, 2016

Building social audiences won’t get you anywhere without using the data they generate to learn and convert. Join our free social analytics roundtable to find out how Reverb built their business on not just rock ‘n’ roll, but using the power of savvy social strategy and masterful analytic insights. Read More

Chicago Founders' TV: Reverb Founder David Kalt

August 9, 2016

In this edition of Chicago Founders’ Stories, we hear about David’s anti-establishment roots, how he started to learn to code in his 20s, and how leaving the family business turned into a 150X investment return for his loved ones. Read More

How an Entrepreneur's Frustrations Created an eBay for Music Gear Marketplace

August 9, 2016

The sale of new and used musical instruments generates an estimated $23 billion in annual sales each year. After purchasing the world famous musical instrument shop, Chicago Music Exchange, David Kalt quickly became frustrated with the slow process of buying and selling guitars online. Read More Expands Focus on International Growth

August 10, 2016From Reverb, the online marketplace for musicians to buy, sell and learn about music gear, has hired Iain Butterwick, Manuel Leray and Nick Smethurst as Territory Managers for the UK, France and Australia, respectively, to drive the company’s growth abroad. In addition to establishing dedicated support in Europe and Australia, Reverb today announced the launch of its mobile app outside of North America. Read More

U.S. Representative Mike Quigley Visits for “Startup Day Across America”

August 4, 2016From Reverb

Today, U.S. Representative Mike Quigley (IL-05) celebrated “Startup Day Across America” at the office. In its fourth year, Startup Day Across America invites Members of Congress to celebrate the ingenuity and entrepreneurship taking place right in their backyards. Read More

Fall Out Boy's Joe Trohman is selling his guitar and other equipment

August 1, 2016

Joe Trohman, guitarist for Wilmette natives Fall Out Boy, is selling his musical equipment on Reverb, a Chicago-based online marketplace for musicians. Read More

You Can Now Buy Iron & Wine’s Guitars

July 29, 2016

Sam Beam (better known as Iron & Wine) is selling some guitars from his collection, and members of the general public can now purchase them via online instrument marketplace Reverb. Read More

Techweek Elevator: Reverb

July 26, 2016

The idea for stemmed from the frustration musicians feel when trying to buy and sell music gear online. Traditional platforms, such as eBay, are expensive and generally provide a poor user experience since they’re not tailored for musicians. At the end of the day, you don’t want to purchase your music gear on a site where you can also buy a car or a pair of sneakers. Read More

Iron and Wine's Sam Beam is Selling His Guitars

July 14, 2016

Sam Beam, or as you probably know him, Iron and Wine, likes to see his guitars put to good use. At this point, though, he has more guitars than he has love to give them. That’s why he’s putting several of his instruments on sale via Reverb. The singer has played all the guitars (and one digital piano) available for purchase on tour, and he perhaps has even written a song or eleven on them. Read More

David Kalt Named to Crain's Chicago Business Tech 50

July 20, 2016From Reverb

Since 2011, Crain's Chicago Business has been singling out Chicago tech scene standouts in a mashup known as the Crain's Tech 50. This year, founder and CEO, David Kalt, joins the founders, CEOs, technologists and risk takers that make up the master list of tech names you should know. Read More

Reverb Solo plugin lets you use one knob to dial in "a world of reverb sounds"

July 14, 2016 has announced plans to curate a collection of free plugins under the Reverb Sync banner, and as part of this, it's released Reverb Solo, a free one-knob reverb plugin. Read More

Free Reverb SOLO VST/AU Plugin By Acon Digital

July 14, 2016 has released Reverb SOLO (developed by Acon Digital), a freeware reverb VST/AU/AAX plugin for 32-bit and 64-bit host applications on Windows and Mac OS. Read More Success Tips From the Top (2016 Summer NAMM)

June 7, 2016

David Kalt, founder of the online buying and selling platform, stopped by the “NAMM Retail Summit” at 2016 Summer NAMM. There, he shared what he sees the most successful sellers doing differently. He spoke with NAMM President and CEO Joe Lamond. Read More

10 Chicago entrepreneurs to follow on Snapchat

June 28, 2016

Snapchat is a party — and Chicago startups and entrepreneurs are offering you an invitation. Some entrepreneurs use it to share behind-the-scenes at the office, to show off their products or to let their personalities fly in everyday life. Read More

‘Best in Show’ Delivers Top Gear From Summer NAMM 2016

June 27, 2016

Six retail-buying experts shopped NAMM and presented their top products in four categories. On the morning of June 25, in the Davidson Ballroom of the Music City Center, they discussed their choices to an audience of nearly 300 NAMM attendees. Read More

Founders’ Stories with David Kalt

June 15, 2016From Reverb

Hear the story of how Reverb was founded. On Wednesday, July 13th, founder and CEO of Reverb David Kalt will host a taping of Chicago Founders’ Stories. The series, founded as a partnership between INCISENT labs and 1871, highlights Chicago’s thriving tech community by showcasing conversations with accomplished tech founders. Read More

Speeding Up The Velocity Of M.I. Sales

July, 2016 founder David Kalt argues that by providing musicians and retailers with a ready market for selling used gear, his site is creating discretionary income that can be spent on new gear. Consumers spend more when there is a liquid market, he says. Read More

Why I Was Wrong About Liberal-Arts Majors

June 1, 2016

BY DAVID KALT As the demand for quality computer programmers and engineers increases, conventional wisdom assumes we need more students with computer-science and engineering degrees. Makes sense, right? Recently, though, I’ve realized that my experience has proved something completely different. Read More Reports 20% of Used Pedal Sales are “Flips”

May 16, 2016From Reverb reports that 20% of all used effects pedal sales on the music gear marketplace appear to be “flips”. Having launched just over three years ago, is now the most visited music gear website in the world with over 7 million monthly visits — with that comes some interesting data. The growing prominence of “flippers” is just one of the latest trends that Reverb is seeing as part of a larger trend toward music gear liquidity. Read More

Local Store, Anywhere: Why Reverb Works For Indie Retailers

February 23, 2016

Independent retailers have been struggling to embrace e-commerce for years. Web-savvy dealers previously have used their own Web sites as a primary source of Web sales, often with mixed results. Larger and more tech-savvy stores were able to add significant sales online, whereas smaller stores, which weren’t as well versed in the world of online retail, have found themselves struggling to add any significant amount to their bottom line. Read More

Music and Startup Life: How Yan Pritzker's Passions Brought Him to Reverb

February 23, 2016

In 2012, life-long tech guru and entrepreneur Yan Pritzker was in San Francisco working on his fourth and fifth startups when he began to feel pulled back to his hometown Chicago. Read More

University of Michigan MBA students talk entrepreneurship with Reverb founder, David Kalt

February 5, 2016From Reverb

Today, a group of MBA students from the University of Michigan stopped by the Reverb offices to spend an hour with founder, David Kalt. The visit was part of the UM Ross School of Business MBA program’s effort to provide exposure to startup culture in Chicago. With a track record of founding three successful companies and a BA from the University of Michigan, Kalt was an obvious choice for these educational talks. Read More

Rick Nielsen to Showcase his 1959 Les Paul at Reverb NAMM Booth

January 19, 2016From Reverb today announced that Rick Nielsen will be showcasing his 1959 Gibson Les Paul Standard at the booth during Thursday’s NAMM 2016 tradeshow. Rick Nielsen is a founding member of the band Cheap Trick, a 2016 inductee into the Rock and Roll Hall of Fame. Nielsen is well-known for collecting vintage guitars, claiming to have owned at least 2,000 guitars in his lifetime. Read More Raises $25 Million in Funding Led by Summit Partners

December 3, 2015From Reverb – the marketplace for musicians to buy and sell gear – today announced the completion of a $25 million Series B funding round led by global growth equity investor, Summit Partners. Launched in 2013, Reverb is closing out its second full year in business and is on pace to process more than $120 million in transactions in 2015. The company’s earlier investors include Lean Startup pioneer Eric Ries, Rick Nielsen of Cheap Trick, country music superstar Brad Paisley. Read More

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Reverb, Marketplace for Musicians, Cranks Up With $25 Million in Funding

December 4, 2015 | Read More’s Marketplace For Musicians Tunes Up With $25 Million

December 4, 2015 | Read More

David Kalt tunes up $25 million for

December 03, 2015 | Read More

Summit Partners leads $25 mln round for

December 4, 2015 | Read More's $25M round of funding is music to Chicago's ears

December 3, 2015 | Read More

Reverb Drums Up a $25 Million Series B to Fuel International Expansion

December 04, 2015 | Read More

Turn It Up: Musician Marketplace Raises $25 Million

December 28, 2015 | Read More

International expansion eyed by "Musicians' eBay", Reverb

December, 2015 | Read More Raises $25 Million In Funding

December 03, 2015 | Read More

These People Took a Vacation From Technology -- Here's What Happened

December 24, 2015

David Kalt, founder and CEO of musical gear marketplace, was on his way to a family gathering in Havasu Falls in the Grand Canyon when he made a discovery. “As we were driving out of Phoenix, the guide mentioned that there would be no cell service for the entire trip…seven days,” he says. While Kalt had planned on a vacation, he hadn’t planned for it to be entirely tech-free. So he went into action. Read More

This music exec toned down his hyperactive management style

November 11, 2015

Chicago Music Exchange owner David Kalt is transforming his management style, a change fueled in part by watching the high-profile celebrities who visit his musical instrument store... Read More

High-tech means higher sales for many small retailers

November 11, 2015

Small retailers use high-tech innovations to build relationships with customers; they often can't compete with big chains on prices, so they aim at better, individualized service. Some of the technology is designed for smaller companies, while some retailers find ways to turn a widely-used computer program or app to their advantage. They're also able to implement technology faster than many giant retailers because they're not operating hundreds or thousands of stores. Read More

Reverb Launches Music Lessons Marketplace

September 14, 2015From Reverb

Reverb today announced the launch of Reverb Lessons, a new marketplace that connects aspiring musicians with experienced music instructors for online and in-person lessons. Reverb Lessons features a variety of music-lesson packages that are built around specific music genres and playing techniques, ensuring that students learn exactly what they want and allowing instructors to better market their specific areas of expertise. Read More

Featured In:

Reverb Launches a New Marketplace to Connect Aspiring Musicians with Experienced Instructors

September 15, 2015 | Read More

Reverb turns up the volume with new marketplace for music lessons

September 15, 2015 | Read More

Local Startup Wants To Be The 'Uber' Of Private Music Lessons

September 18, 2015 | Read More

Reverb Announces Integrations with Top eCommerce Platforms

August 17, 2015From Reverb, the leading online marketplace for musical instruments and gear, today announced completed integrations with leading ecommerce platforms Shopify, BigCommerce and Magento. With the announcement, any dealer whose shop is built upon one of those platforms can more effectively sell on the booming marketplace, which is growing 15% per month. Read More

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Installment pay option resonates with

July 6, 2015 | Read More, Removing “Friction” From Online Selling

July, 2015

On the surface, may appear to be occupying the same general commercial space as eBay and Amazon. But from its much more affordable sales commissions to its carefully constructed buying and selling experiences, Kalt has fashioned it to be the un-eBay: focused, personal, engaging, and super-easy for both sellers and buyers. Read More

Reverb Introduces New Financing Program for Buyers and Sellers

June 3, 2015From Reverb, the leading online marketplace for musical instruments and gear, today introduced financing on Reverb for credit-worthy buyers who are without credit cards or who have insufficient credit history. The new short-term financing option, made possible through a partnership with San Francisco-based alternative lender Affirm, will also help dealers sell more gear by growing’s pool of capable buyers. Read More

Featured In:

Installment pay option resonates with

July 6, 2015 | Read More

Reverb teams with Affirm to offer alternative loans for music gear

June 8, 2015 | Read More

Reverb Partners with Guitars for Vets

May 26, 2015From Reverb

This Memorial Day, Reverb partnered with Guitars for Vets to honor our fallen soldiers by supporting the living veterans. Guitars for Vets is a non-profit organization that was founded in Milwaukee, Wisconsin in 2007. They currently have over 40 chapters in 20 states, with over 150 volunteers nationwide. Guitars for Vets has fulfilled over 20,000 lessons and distributed over 2,000 guitars, free to military veterans. Read More

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Reverb Partners with Guitars for Vets

July 5, 2015 | Read More

Reverb Raises $11K for Guitars for Vets

June 3, 2015 | Read More

Spring Clean Your Way Into Cash

February 26, 2015

spring cleaning doesn't have to be a complete pain in the neck. If you think about it strategically, you could make money the next time you pull out the vacuum, gloves and garbage bags. Here are four ways you could clean up while cleaning up. Read More

Rick Nielsen Opens His Guitar Vault

February 11, 2015

Cheap Trick’s Rick Nielsen is known to all for not only his guitar prowess but also his guitar collection, which includes more than 400 axes. Rick’s been thinning his herd lately, having opened his own shop on, where he’s sold off several of his instruments. Read More

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Rick Nielsen: Cheap Trick guitar and gear hoarder selling them on

February 6, 2015 | Read More

A DevOps Metamorphosis Echoes Through, Part Two

February 2, 2015

Last time, we discovered how the e-commerce platform, which connects musicians who want to buy and sell gear sought to automate its workflow software development process, speeding deployment and bug fixes while satisfying customers who want to trade in an online environment that is as efficient and error-free as possible. Now, the conclusion of how adopted DevOps to achieve its goals. Read More

A DevOps Metamorphosis Echoes Through, Part One

January 28, 2015

“ is an e-commerce platform that connects musicians, enabling them to buy and sell used gear and instruments,” says Adam Enger, Senior Infrastructure Engineer, As an ecommerce site, it is critical to that its workflows such as checkout, offers to purchase, and messaging work in tandem with its selling workflows, which include creating new listings and managing orders. Read More

Other Reverb Stories

4 Reasons Sharing Performance Metrics Will Accelerate Your Business

October 2014 | Read More

Chicago tech companies increasingly on the lookout for the tinkerer

February 2014 | Read More

The Man Who Sold The Cyber World

October 2014 | Read More

9 Uplifting Maxims for Any Business

August 2014 | Read More

Can 'Re-Tune' the Online Used-Guitar Market?

May 2014 | Read More

Budget-Friendly Instruments with the Best Value for Newbie Rockers

Arpil 2014 | Read More

Reverb Speaks Musicians' Language to Sell Instruments, Gear Online

February 2014 | Read More

Chicago E-commerce Startups Catapult into the New Year with New Platforms

August 2014 | Read More

Why Entrepreneurial Davids Shouldn’t Fear Big Business Goliaths

December 2013 | Read More gets pleasant feedback: $2.3 million

November 2013 | Read More

Rebellion in the Marketplace: Why Vertical eBays are Springing Up and Gaining Traction

November 2013 | Read More

Secrets of the Specialists

November 2013 | Read More, The Musician's E-Commerce Platform

October 2013 | Read More

10 tips for Buying Gear Online

September 2013 | Read More

Chicago Retailer Launches Site for Vintage, Used Gear

August 2013 | Read More

Attention musicians: a pretty, easier, instrument eBay has arrived

August 2013 | Read More

Innovation: How David Kalt Connected the Dots

August 2013 | Read More

David Kalt wants to run the eBay of musical instruments

July 2013 | Read More

Maybe the Coolest Gig Around

April 2013 | Read More

Reverb rocks the second-hand musician market

April 2013 | Read More