The Best-Selling Amps of 2017

Welcome to another installment in our series of year-end best-selling gear rankings. This week, we're following up on our posts about pedals and synths with a look at the amplifier market on Reverb in 2017.

Generally speaking, the amp market tends to be less fueled than other categories by the year-to-year cycle of new product hype that kicks off at the annual NAMM show in January. While there are always hot new models and brands (Quilter amps being a good recent example), amp sales on Reverb are largely dominated by tried-and-true favorites and good deals on used gear.

We can see this dynamic by looking at the overall best-selling guitar amps of 2017 across all sales.

Best-Selling Guitar Amps of 2017
Fender Blues Junior
Fender Hot Rod Deluxe Combo
Orange MT20 Micro Terror 20w Guitar Head
1 Fender Blues Junior
2 Fender Hot Rod Deluxe Combo
3 Orange MT20 Micro Terror 20w Guitar Head
4 Orange Micro Dark Terror 20w Guitar Head
5 Vox AC15C1 15-Watt 1x12 Tube Guitar Combo
6 Fender Champion 600
7 Fender 65 Deluxe Reverb Reissue 22-Watt 1x12 Guitar Combo
8 Fishman Loudbox Mini LBX-500
9 Marshall DSL40C 40/20W 1x12 Guitar Combo
10 Yamaha THR10 Modeling Amp
11 Peavey Classic 30 1x12 Guitar Combo
12 Peavey 6505 MH Micro Head
13 Mesa Boogie Mark Five 25 Guitar Amplifier Head
14 Danelectro Honeytone Mini Amp
15 Kemper Amps Profiler Head Guitar Modeling Amp
16 Yamaha THR10C Classic Combo Modeling Amp
17 Quilter 101 Mini 50W /100W Guitar Head
18 Panama Guitars Conqueror 5W
19 Vox AC10C1 10-Watt 1x10 Guitar Combo
20 Quilter MicroBlock 45 Pedal-Sized 33/45W Power Amp

As always when we present rankings like this, it's worth keeping in mind that our data is limited to sales on Reverb. While we think this is a good sample of the broader market, there are situations where tastes and dynamics on our site differ from what you might find across the entire industry, especially when it comes to used gear.

For this list and those below we are including both new and used sales data. It's also worth noting that we did not combine multiple variations of the same amp like different wattages or cabinet speaker sizes, or the head and combo versions of the same amp, which we consider to be distinct models. We did, however, combine things like different tolex color and other minor cosmetic variations where applicable.

Takeaways and Observations:

  • The Vox AC-15 was our best-selling amp of 2016 yet dropped down to the fifth-ranked spot this year. Part of this may be the broader availability of other Vox combos like the newer AC-10, as well as a larger used market for the increasingly popular Orange Micro amps.

  • The Fishman Loudbox Mini is the highest-ranking acoustic amp on the market. This model is part of an increasingly popular class of amps designed to accommodate an acoustic guitar and a vocal mic simultaneously.

  • The extreme high-ranking of the Fender Champion 600 is probably the best example of where our data clearly differs from the overall industry. This amp has been discontinued for some time, but still sells very well on the used market, fueled in part by its reputation as a great modding platform.

Best-Selling Amps Over $1000 / £750 / €850

Since the overall best-selling list is largely dominated by affordable, smaller combo amps, to get a view of a different segment of the market, here's a look at the best-selling amps that cost more than $1,000 (£750 / €850).

This cutoff is based on the average used price on Reverb over the past year, and while the $1000 cutoff is relatively arbitrary, it is as good a point as any to divide between entry-level gear and more heavy artillery. Here again, we are not combining wattage and cabinet size variations on the same models, which inherently decreases the ranking of any amp series with a multitude of different configurations.

Mesa Boogie Mark Five 25 Guitar Amplifier Head
Kemper Amps Profiler Head Guitar Modeling Amp
Mesa Boogie Dual Rectifier Guitar Amplifier Head
1 Mesa Boogie Mark Five 25 Guitar Amplifier Head
2 Kemper Amps Profiler Head Guitar Modeling Amp
3 Mesa Boogie Dual Rectifier Guitar Amplifier Head
4 Kemper Amps Profiler PowerRack 600w Guitar Modeling Amp
5 Marshall AFD100 Slash Signature Appetite For Destruction Head
6 Kemper Amps Profiler Rack Guitar Modeling Amplifier
7 Mesa Boogie Mark V Head
8 Bogner Uberschall Head
9 Mesa Boogie Triple Rectifier Head
10 Marshall 2555X Silver Jubilee 100W Reissue
11 Orange Rockerverb 50 MKIII Head
12 Mesa Boogie JP-2C Head
13 Tone King Imperial MKII Combo
14 Mesa Boogie Mark IV Combo
15 Soldano SLO-100 Head
16 Mesa Boogie Mark Five 35 Head
17 Marshall JVM410H Head
18 Friedman BE100
19 Marshall JCM 800 Lead Series Model 2203 Reissue
20 Friedman Runt 20 Head

A few notes on this list:

  • While the regular Kemper Profiler Head is arguably not an amp at all, as it does not provide any power, we have elected to still include it in this list. Kemper refers to these items as modeling amps, and as evidenced by their continued popularity this year, many players are replacing their whole amp rigs with this sort of technology.

  • Like in the overall best-selling list, there are a few amps on this list which have been discontinued but continue to sell very well on the used market. Part of the reason these amps rank so high on our lists is that Reverb is one of the only places these models are still being sold, meaning that our sales likely account for a sizable chunk of the entire used market for these particular amps.

Best-Selling Bass Amps of 2017

Next up, something for our bass-playing friends. Here's a look at the best-selling bass amps from 2017.

Aguilar Tone Hammer 500 Head
Fender Rumble 100 V3 1x12 Combo
Gallien-Krueger 1001RB-II Head
1 Aguilar Tone Hammer 500 Head
2 Fender Rumble 100 V3 1x12 Combo
3 Gallien-Krueger 1001RB-II Head
4 Ampeg BA115 150W 1x15 Combo
5 Quilter Bass Block 800 Ultralight Head
6 Ampeg PF-500 Portaflex Head
7 Fender Rumble 40 1x10 Combo
8 Ashdown B-Social 75W Combo
9 Fender Rumble 500 2x10 Combo
10 Mesa Boogie Subway D-800 Head
11 Ampeg SVT CL Classic Head
12 Ampeg V4 100W Head
13 Ampeg PF-350 Portaflex head
14 Darkglass Electronics Microtubes 900 Head
15 Mesa Boogie Subway D-800+ Head
16 Gallien-Krueger MB200 Head
17 Ampeg SVT-3 Pro 450W Head
18 Orange BT500H Terror Head
19 Ampeg Micro VR Head
20 Aguilar Tone Hammer 350 Head

Compared to the guitar amp rankings, the bass amp list is largely dominated by heads rather than combos. Notably, many of the entries on this year's rankings come from the recent wave of ultra-portable, Class D bass amp—a topic we've covered before. Clearly, this subcategory of bass amp is dominating the market, and it's likely that there will be at least a few new entries under that heading at NAMM next month.

Best-Selling Amp Brands on Reverb in 2017

In closing, let's take a look at the most popular amp brands across all sales for the year. On the left, you'll see the top amp brands ranked by number of orders, while on the right, you'll see the rankings by total order value.

Top Amp Brands by Number of Orders
1 Fender
2 Marshall
3 Mesa Boogie
4 Vox
5 Orange
6 Peavey
7 Ampeg
8 Panama Guitars
9 Blackstar
10 Line 6
11 Roland
12 Dr. Z
13 Yamaha
14 Quilter
15 Bugera
16 Gallien-Krueger
17 Friedman
18 Laney
19 Supro
20 Hughes & Kettner
Top Amp Brands by Total Order Value
1 Fender
2 Marshall
3 Mesa Boogie
4 Orange
5 Vox
6 Dr. Z
7 Ampeg
8 Line 6
9 Friedman
10 Peavey
11 Kemper
12 Bogner
13 Two-Rock
14 Supro
15 Matchless
16 Roland
17 Tone King
18 Blackstar
19 Suhr
20 Morgan

Did you grab new amp in 2017? Tell us about it in the comments.


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