Loog Guitars

Loog Guitars is a line of small, 3-string guitars designed to make it fun and easy for children to play music. They come unassembled for kids and parents to build together and in that way bond with the instrument (and with each other) in a deeper level. They pair with an iOS app that gets kids playing songs on day one.

Loog started as an academic project in 2010 when Rafael Atijas developed the concept as his Master’s thesis at New York University. The fact that The Loog Guitar was conceived in a university actually explains a lot about the company's culture: our main goal is not to make the most profit, but to offer a product that is unique and well-designed.

In March 2011, The Loog Guitar was launched via Kickstarter, a fundraising website for creative projects. We set the goal to raise $15,000 and instead ended up raising $65,618 from people all over the world who believed in the project and wanted to play a part in bringing this idea to life. Thanks to them, The Loog Guitar is now a reality.

Loog Guitars is driven by a passion for music and sustainable design. We source our wood only from responsibly managed forests and are committed to quality and safety standards that meet or exceed government regulations.

We are thrilled and proud to offer you our guitars and we truly hope you’ll love them as much as we do.