Video: Gibson's New CEO JC Curleigh on His Vision for the Brand's Future

When Gibson announced the appointment of its new CEO JC Curleigh this past October, the denizens of the guitar community made a lot of predictions about changes he might bring to the company.

Of course, as anyone who's followed gear news closely will know, Gibson's filing for Chapter 11 bankruptcy earlier last year was the result of some missteps. And while the past executive team had made bets on the consumer electronics market, many fans of Gibson's guitars thought the instruments and lineups at the time left something to be desired. So, the question for Curleigh as he stepped in as the new CEO was: Would the new team take stock of Gibson's roots and renew its focus on building great guitars?

Since October, Gibson has announced a number of new models, including a recently launched line of vintage-spec'd classics, which you can read more about here. At NAMM this week, we had the chance to catch up with JC about what he loves about Gibson guitars and what's coming next for the historic maker.

For all the latest news and product releases from the NAMM 2019 convention, check out our ongoing coverage.

See more New Products and Highlights from Winter NAMM 2019
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