Gibson Releases Exclusive Custom Color SG Standards via Chicago Music Exchange

For many of us, the Gibson SG is the quintessential rock guitar. But when you summon the image of an SG to mind—whether it's in the hands of anyone from Angus to Zappa—chances are you picture it in its classic cherry red finish.

Well now, thanks to a collaboration between Gibson and our pals over at Chicago Music Exchange, anyone in the market for a new SG Standard has a few more options to weigh. In addition to more common Cherry, Ebony, and Walnut finish options, this crop of SGs also includes Frost Blue, Kerry Green, Coral, Shell Pink, Olive Drab, and Gloss Yellow finishes.

Some of these finishes have been deployed on various Custom Shop and artist signature Gibson models (Olive Drab was offered on the Chris Cornell ES-335 and Gloss Yellow on the Gary Clark Jr. SG), but by and large, this diversity of finish options is a new thing for the SG Standard.

Chicago Music Exchange: Exclusive SG Standards | Joel Bauman | CME Gear Demo

Beyond these notable finishes, these SGs feature tortoiseshell pickguards and Gibson's "T-Type" pickups, which are recreations of original T-Tops, the primary Gibson humbucker from the late '60s to the early '80s found in the guitars of The Edge, Angus Young, Jimmy Page, and many others.

Take a look at the current offerings below and let us know which custom finish you like best in the comments.

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