Fender Japan: MIJ Strats, Teles and Beyond

Fender Japan was founded in 1982 during a major transitional phase for Fender. To compete with inexpensive Japanese copies of Fender guitars and basses, Fender commissioned the FugiGen Gakki factory to produce a line of more affordable guitars in Japan, and so began the MIJ ("Made In Japan") era of Fender. From the very first reissues of the Jazzmaster and Jaguar to new oddball designs, exclusive finishes and variations on staple models, MIJ Fenders kept the company above water while they waited for their new US factory to start production. CIJ ("Crafted In Japan") guitars and basses began appearing in the early '90s as Japanese production was shifted from FugiGen to Tokai and Dyna Gakki factories, a relationship that lasted until 2015 when Fender took over the Japanese manufacturing entirely. Here you'll find Reverb's massive selection of all things MIJ and CIJ Fender, instruments of superb quality and unique flair that arguably saved this iconic brand.

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