ZenZero Electronics' Reverb Store

ZenZero Electronics products are hand built in Tokyo, Japan, using only premium components by an Italian guy (that's me). I source, solder, assemble and test everything by hand. Believe me when I say it's a real work of passion.

My main design philosophies are three. One: easy to use. I don’t want to give players thousands of options they will never use, but just the stuff that’s really needed. All the sonic complicacies should be hidden under the hood. Two: balance between design and function. I will never compromise functionality over design but I still want the stuff I make to be pleasing to the eye. Three: no bullshit. We have no fairy dust or magical diodes here at ZenZero. Still, if you find “MOJO” in our products, please enjoy it. It’s all yours.

Why ZenZero? Our name has a double meaning – whether you read it in Japanese or Italian – summing up the double nationality of our products, handmade in Tokyo by an Italian dude. In Japanese the name is the combination of two kanji that also make up our logo. They are the kanji for Zen (meaning “all”) and Zero, meaning… well, zero. So it’s all and nothing, alpha and omega. Of course, you could just read the pronunciation and thinking that I have “Zero Zen”, which would be true. In fact I’m as far from a Zen master as you can get. But I digress. In Italian, “zenzero” means “ginger”, a nice spice liked by many people. My wife loves it. Me… I like ginger ale. Still I think it’s a cool name. Hope you like it too.

Tax Policies