Monday, May 16, 2016 – Reverb.com reports that 20% of all used effects pedal sales on the music gear marketplace appear to be “flips”. Having launched just over three years ago, Reverb.com is now the most visited music gear website in the world with over 7 million monthly visits — with that comes some interesting data. The growing prominence of “flippers” is just one of the latest trends that Reverb is seeing as part of a larger trend toward music gear liquidity.
Reverb defines a “flip” as the sale of a used item that was previously purchased (new or used) on Reverb. According to Reverb Director of Marketing, Chrissy Hansen, “There are two common reasons a user might flip a pedal. One, they want to experiment with it for a bit, then sell it to try something different. This is something we empower musicians to do — try things without a lot of risk. It really changes the way musicians see gear. It doesn’t have to be a long-term investment. The second reason is simply to make some extra money.”
Reverb is changing the way musicians buy, sell, value and learn to play musical instruments.