Gibson SG-X Tommy Hilfiger 1 of 107

Gibson SG-X Tommy Hilfiger Edition — 1998 — Royal Deep Blue

The SG-X was a stripped-back, single-pickup SG variant introduced in the late 1990s — one humbucker, minimal controls, 24 frets. It was never a mainstream model, and the Tommy Hilfiger edition sits in an even narrower category: a promotional run built for the fashion brand, never offered for retail sale, and distributed directly by Hilfiger to a select group of recipients. Research indicates only 107 were built in Royal Deep Blue. The Tommy Hilfiger logo and flag graphic are applied directly to the mahogany body beneath the lacquer — not a decal, not an afterthought.

As a piece of 1990s pop culture crossover between rock and fashion, it occupies a specific and well-defined moment. As a guitar, it is a competent, lightweight SG with a coil-tappable bridge humbucker and the extended 24-fret reach that the standard SG never offered.

The guitar shows honest play wear consistent with its age — light checking in the finish and surface scuffs visible on the body. No structural issues. Sold without case.

Specifications

• Serial: 90099521
• Body: Mahogany, Royal Deep Blue gloss finish
• Neck: Mahogany, set neck
• Fingerboard: Indian rosewood, dot inlays
• Frets: 24
• Scale length: 24.75"
• Pickup: Single bridge humbucker with coil tap mini toggle
• Controls: Volume, tone, coil tap mini toggle
• Bridge: Tune-o-matic with stopbar tailpiece
• Hardware: Chrome
• Production: 107 built in Royal Deep Blue — promotional edition, never sold at retail
• Made in USA