RKS Stratocaster 2004 Ocean Pearl With Hard Case!

2004 RKS Ocean Pearl Electric Guitar, Serial # V95 567. A peculiar RKS Ocean Pearl model guitar. Appears all original. There is a ding at the tail of the guitar. There is also yellowing from a guitar stand. Presents well. 8 lbs. Hard case included.

RKS is a  and  firm that creates solutions for clients that are relevant to the market, build the  and create emotional connection.

RKS services the full range of companies from funded startups to multinational corporations. Founder Ravi K. Sawhney cultivated a people-centric approach modeled from his work at Xerox PARC in the 1970’s, where innovative methods using psychology as an essential factor in  resulted in the first-generation touch screen graphic interface as well as many other breakthroughs.

RKS came to national attention shortly after its founding by developing the production design of the animated Teddy Ruxpin, one of the greatest disruptive success stories in the history of the toy

industry. Success followed success, with RKS being in on the ground floor of  tablets with Alan Kay, Pocket Arcades with Sega and the game-changing dental whitening system for Discus Dental. Another milestone was the turnaround of MiniMed, developing a discreet personal insulin pump that allowed millions of diabetics to shed the stigma of being seen as “sick.” This inspired design took MiniMed from a declining $40M in revenue to $270M in three years, leading to its acquisition by Medtronic for $3.6B.

The 1990’s brought a confluence of deep introspection and humanity, along with insights into how the work of Joseph Campbell and Abraham Maslow could inform design. This direction led to RKS Design’s highly acclaimed  methodology.

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