Gibson News Dealer Newsletter 1977

An interesting piece of Norlin-era dealer literature, this original 1977 Gibson News quarterly newsletter kept authorized dealers up to date on the latest products, promotions, pricing, and merchandising programs. This issue highlights the success of the limited-edition Firebird and Thunderbird models, introduces new instruments including the Les Paul Artisan, Les Paul Special Double Cutaway, Les Paul 55, Melody Maker, and ES-350T, and outlines Gibson's upcoming clinic program and 1977 price changes. Signed by Marketing Manager Tom Pooton, this seldom-seen dealer publication offers a fascinating behind-the-scenes look at Gibson's marketing strategy during the late 1970s and is an excellent collectible for Gibson enthusiasts, dealers, and vintage guitar literature collectors.

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