Sears, Roebuck and Co. introduced the Silvertone brand in 1915 expanding the product line to guitars in the 1930s—the first solid body guitar appearing in 1954. The 1457 amp-in-a-case model built by Danelectro for Silvertone paved the way for amplifiers like the 1482 and 1483. Originally budget-priced instruments, Silvertone’s like the 1448 have become increasingly popular with enthusiasts like Beck and Jimmy Page.