Gibson Dealer Authorization Letter 1980

An interesting piece of Gibson dealer history, this original September 2, 1980 Gibson dealer letter outlines the company's annual dealer authorization renewal process for the 1980–1981 sales year. Signed by James G. Whitehill, Vice President of Sales/Marketing, the letter discusses dealership performance reviews, renewal requirements, and Gibson's transition to separate authorizations for acoustic and electric instrument lines. A seldom-seen behind-the-scenes business document from the Norlin era, this factory correspondence is a great addition for Gibson collectors, vintage music store memorabilia enthusiasts, and historians of the musical instrument industry.

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