Guild “Big Beat” Foldout Brochure – Circa 1965

A fantastic mid-’60s Guild promotional foldout capturing the height of the British Invasion era, this “Big Beat” brochure showcases Guild’s Starfire lineup alongside amps, microphones, and artist endorsements from Gary Lewis & the Playboys and The Hullabaloo scene. Printed out of Hoboken, New Jersey, this multi-panel piece blends sharp black-and-white performance photography with bold blue graphics and period-correct marketing flair, even teasing “Coming Attractions” like The Byrds and The Lovin’ Spoonful—placing it squarely in the 1965 timeframe. Condition appears excellent with strong color and clean folds, making it a highly displayable and increasingly scarce piece of Guild ephemera from their golden era.

Please take a look at the photos to determine condition, let us know if you have any questions and as always, thanks for stopping by!