Joe Morgan is a man who is committed to purity. His amplifier designs are straight-forward affairs that aim to be as much of an instrument as your electric guitar. It’s because of this allegiance to quality that he will only use the finest materials and craftsmanship while expecting only the finest tones from his amps. Amplifiers such as his AC series and SW line have created a massive stir on stages and in studios around the world for how well they achieve the character of some of the most coveted vintage amps, while adding even more clarity and complexity to the tone. When your artist roster contains as many first-call session guitarists who are critical about their tone as Morgan’s, you know you’re doing something very right.

Morgan’s AC series of tube amplifiers is one of the company’s most lauded lines. They’re praised for their ability to achieve the vintage chime of many British Class-A combos, their pedal-friendly headroom required by modern players, and their ability to get dirty with the best of them. Most impressively, they do it all while having a simple 3-knob control layout. It’s this tonal flexibility and their specifically British personality that has placed the Morgan AC amplifiers in the rigs of some of Nashville’s top session players and the world’s most notable touring pros.