Vox “It’s What’s Happening” Foldout Poster/Catalog (c. 1964–1966)

An iconic piece of British Invasion-era marketing, this original Vox foldout poster/catalog captures the height of ’60s pop culture with a striking Beatles performance image alongside a full spread of Vox guitars, amps, organs, and accessories. Equal parts showroom catalog and wall-ready poster, it showcases the complete Vox lineup of the period—from teardrop guitars to Super Beatle stacks—while boldly declaring the sound that powered The Beatles, The Rolling Stones, and countless others. Nicely preserved with typical fold lines and light handling wear, this is a highly collectible, visually arresting piece of Vox history that perfectly embodies the energy of the mid-’60s music explosion.

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