At Reverb, the holiday shopping season brings more traffic to our site, with more dollars being spent on every category of music gear. Whether you're a large-scale operation with thousands of listings or an independent seller with a couple of used pedals to clear, we want to help you sell as much gear as you can this season.
Follow these tips to take advantage of the annual retail frenzy and get more traffic to your listings.
1) List Your Gear
It might seem obvious, but holiday success starts with getting all of your listings up on Reverb before the rush begins. Take the time now to make sure all your inventory is listed, with the right information and pricing.
If you're selling used gear, do a sweep of your space to find anything extra lying around that you might be able to sell. This time of year especially, the more the merrier. You can use the Reverb app to take photos of your gear and get listings live in under five minutes.
We’re expecting monthly sitewide traffic to double during November and December, so take the time to create your listings to take advantage of the millions of pageviews we receive throughout the holiday season.
If you’re interested in creating listings in bulk, take a look at our CSV import tool or one of the many available integrations.
2) Promote Your Listings
Because Reverb has hundreds of thousands of listings, using Reverb Bump is the best way to make sure that your items appear at the top of relevant searches. When you choose to promote your listings on Reverb, we tell you exactly how much to bump to win the featured placement for your listings.
As always, you can manage your promoted listings right from your listing page.
3) Ship Internationally
Reverb’s global reach has increased significantly this year. Take advantage of these new potential customers by adding international shipping rates to all of your eligible items.
Every month, Reverb sellers move millions of dollars worth of inventory to eager buyers outside of their home countries. There’s a clear opportunity for sellers who are willing to put in the time to set up shipping rates to the top Reverb territories. If you’re a U.S. seller, you can also ship with confidence when you purchase a Reverb Shipping Label for all international orders with a declared value of under $2,500 USD.
If you want to ease into shipping internationally, start with your listings that have similar weights and dimensions, like pedals or electric guitars. You can then bulk-apply a shipping profile with international rates using our CSV import tool.
4) Customer Service is Key
Don’t let a slow response time be the difference between making or losing a sale. E-commerce is a 24/7 business—the sellers that quickly accommodate buyers and their questions generate the most sales.
Buyers typically have more questions about their possible purchases during the holidays. Because a lot of buyers are making purchases for someone other than themselves, buyers need to be reassured they are making the right decision. Be prepared for additional questions about shipping times, since some purchases will likely be time-sensitive the closer we get to the holidays.
If you haven’t already, download the Reverb app. This is the easiest way to respond to messages and offers quickly, and even while on the go.
Download the Reverb App
With the Reverb app, you'll have thousands of listings right at your fingertips.
5) Add Your Items to Our Sitewide Sales
If you’ve set up Reverb Payments, you can add your eligible inventory into Reverb’s heavily trafficked sitewide sales.
On average, sellers who list all eligible inventory in these sales have a 130% increase in their standard weekly order volume. In addition, these sales account for up to 30% of a seller’s Q4 revenue.