Good data makes for better decisions around what inventory to carry and how to market those products. At Reverb, we generate a lot of data - and want to share this valuable information with a select group of our best shops.

To start, we've crunched the numbers for our top-performing effects and pedals in “Brand New” condition over the last 180 days and ranked them by their overall demand score.

The demand score is comprised of the sell-through score, which forecasts how likely a given listing will sell within 30 days of going live, and the frequency score, which examines the time between individual product sales.

We also evaluated overall order volume. You’ll notice that products with the highest order volume don't always sell the quickest or most frequently. This highlights products where supply might not quite meet demand.