Reverb Market Insights


Reverb Market Insights

 

Good data makes for better decisions around what inventory to carry and how to market those products. At Reverb, we generate a lot of data - and want to share this valuable information with a select group of our best shops.

To start, we've crunched the numbers for our top-performing effects and pedals in “Brand New” condition over the last 180 days and ranked them by their overall demand score.

The demand score is comprised of the sell-through score, which forecasts how likely a given listing will sell within 30 days of going live, and the frequency score, which examines the time between individual product sales.

We also evaluated overall order volume. You’ll notice that products with the highest order volume don't always sell the quickest or most frequently. This highlights products where supply might not quite meet demand.

 
 
 

Pedal & Effects Demand Index

Image Map

Empress Echosystem Dual Engine Delay

Orders
Score

73
Sell Through
Score

73
Frequency
Score

100
Demand
Score

100

Paul Cochrane Timmy Overdrive Pedal

Orders
Score

100
Sell Through
Score

89
Frequency
Score

80
Demand
Score

89

Chase Bliss Audio Brothers Analog Gain Stage

Orders
Score

93
Sell Through
Score

96
Frequency
Score

75
Demand
Score

87

DigiTech FreqOut Natural Feedback Creator

Orders
Score

82
Sell Through
Score

91
Frequency
Score

74
Demand
Score

85

Xotic Soul Driven AH Allen Hinds Signature Overdrive

Orders
Score

83
Sell Through
Score

96
Frequency
Score

72
Demand
Score

84

Darkglass Electronics Alpha Omega

Orders
Score

72
Sell Through
Score

89
Frequency
Score

72
Demand
Score

82

JHS Ryan Adams VCR

Orders
Score

86
Sell Through
Score

92
Frequency
Score

71
Demand
Score

82

Boss FB-2 Feedback/Booster

Orders
Score

55
Sell Through
Score

84
Frequency
Score

72
Demand
Score

81

Chase Bliss Audio Faves Midi Controller

Orders
Score

73
Sell Through
Score

89
Frequency
Score

69
Demand
Score

79

Electro-Harmonix Canyon Delay & Looper

Orders
Score

85
Sell Through
Score

87
Frequency
Score

68
Demand
Score

78

Fulltone OCD V4

Orders
Score

78
Sell Through
Score

79
Frequency
Score

55
Demand
Score

64

TC Electronic Ditto Looper

Orders
Score

97
Sell Through
Score

67
Frequency
Score

56
Demand
Score

61

  • * Orders Score - measures average daily order volume
  • * Sell Through Score - measures likelihood a listing will sell within 30 days of going live
  • * Frequency Score - measures time between individual product sales
  • * Demand Score - measures how much demand is outpacing supply