The Best-Selling Guitars of 2024

As another year winds down, we're taking stock of what gear sold the most on Reverb in 2024. These annual best-selling music gear lists have become something of a tradition around here, allowing us to see which guitars, synths, recording equipment, and more resonated the most with musicians.

It's worth noting that the vast majority of sales on this list came from you: the community of musicians who actively use Reverb to sell. In a way, this data is not only what the buying community found most appealing, but also what musicians decided to part with to make room for fresh pieces to their music-making rigs.

Every day this week, we're posting best-selling lists for various categories and sub-categories of music gear. If you haven't already checked out the rest, you can find them all here: 2024's best-selling pedals, 2024's best-selling electronic gear, and 2024's best-selling recording gear.

Note: As in previous years, best-seller rankings are determined by the total order count—that is, by the actual number of items sold, not by the total price of sold items. These lists exclude items that were exclusively for sale on Reverb, like some limited-edition runs of pedals. And all lists include brand new and used sales unless otherwise noted.

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Key takeaways

• The PRS SE Silver Sky, after leading our overall best-selling guitars list for two years, did not come in No. 1 in 2024. It was nudged out by the Fender Player Telecaster and Fender American Professional II Stratocaster, which were both widely available for discounts this year compared to their previous retail price tags.
• That said, PRS secured numerous spots within these ranks, with four models landing in the top 10: The SE Silver Sky was at No. 3, US-made Silver Sky at No. 8, SE David Grissom Tremolo Signature at No. 9 (up from 11 last year, when it was first released), and SE Custom 24 at No. 10.

Exclusive-to-Reverb electric guitar deals

While they are not included in the official rankings above, we do want to note that we sold an incredible amount of exclusive-to-Reverb electric guitars, including $199 Guild Surfliner HHs from the Guild Guitars Direct shop on Reverb, and Fender MIJ Aerodyne Special Stratocasters, Charvel Pro Mod San Dias Style 1 HH FRs, and a $199 Gretsch G2215 P90 Streamliner Junior Jet Club (with some still available at the time of writing)—all at can't-beat prices in the Franklin Guitar Works shop.

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Key takeaways

• Here, when looking at just sales of electric guitars in used condition, the SE Silver Sky does top the list. It appears that the high volume of the last few years is now resulting in the guitar trading hands quite often on the secondary market.
• Consumers are more price-conscious this year than last, with relatively inexpensive Fenders coming out on top, while last year's best-selling used guitar—the Gibson Les Paul Standard '60s—slid to No. 5.
• Great series from the recent past also come in hot on this list, with Fender's run of American Standard guitars—which were discontinued in 2016—and Gibson Les Paul Studios from the same era still being very popular purchases today.

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Key takeaways

• Price-consciousness may be playing a major role here as well, as we look at the top-sellers of models that were first released in 2024. The PRS SE CE 24 Standard Satin—the most affordable CE guitar that PRS has produced—tops this list.
• It's followed by quite a variety of models, including the single-pickup Tom DeLonge Starcaster built for the blink-182 guitarist and the reissued Squier Hello Kitty Stratocaster.
• Fender's Player II series—an overhaul of the Player Series launched this summer—makes two appearances in this list of 10, but with so many orders on original Player models this year, the Player II did not break into the overall best-selling list at all.

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Beyond individual models, how do brands rank when we take total sales of all electric guitars into account?

To most observers of the guitar market, this list of best-selling brands won't be too surprising. The biggest names of the last many years are still the biggest names. One interesting new inclusion though: Harley Benton (Thomann's house brand of guitars).

The budget-friendly brand that makes guitars in an enormous variety of styles has been selling direct on Reverb for the past few years, bringing stateside fulfillment (and returns) to what had previously been an international-only affair. The success of the Harley Benton Official Reverb shop has been driving the growth of the brand here in the United States.

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Key takeaways

The Fender Acoustasonic Player Telecaster, the most popular of Fender's modern hybrid acoustics, sits at the very top in 2024, while the US-built Acoustasonic Telecaster comes in at No. 4.

For the third in a row, the Ibanez Tim Henson TOD10N sits near the top as well. The signature guitar for the inventive Polyphia guitarist continues to be one of the most popular acoustic models. (Check out our video with Tim and Polyphia's Scott LePage to hear about all of the group's signature models and more.)

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Key takeaways

• When filtering to just sales of used acoustic guitars, we see a much wider spread of inventory. The US-built Acoustasonic Tele, at the lower used price point, tops this list, with other Acoustasonics quickly following.
• Vintage acoustics also share the spotlight here, with Gibson LG-1s built between 1947 and 1968, LG-0s from 1951–74, and Martin D-28s from 1970–84 being just a few notable examples.

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Beyond individual models, how do brands rank when we take total sales of all acoustic guitars into account?

Key takeaways

• While no single Martin topped either of the other best-selling acoustics list, it is still the brand to beat when looking at overall brand sales in full.
• And despite the years-long popularity of Fender's Acoustasonic lineup, acoustic players still flock en masse to Martin, Taylor, Gibson, and Yamaha before treating themselves to a Fender.

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Key takeaways

• Interest in the Bass VI got a huge bump back in 2021 thanks to its prominence in The Beatles' Get Back documentary, and it hasn't slowed since. These traditional six-string basses, which fall in between a modern baritone guitar and a traditional 4-string bass, have also benefited from increased interest in baritone guitars of all kinds.
• As for traditional 4-strings, they populate the majority of the rest of our best-selling basses, with the Fender's affordable Player Precision Bass and the ever-popular Rickenbacker 4003 securing spots No. 2 and No. 3.

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Key takeaways

• One notable inclusion when filtering to used basses only is the Fender JB-62 Jazz Bass Reissue MIJ. For those in the know, made-in-Japan Fenders of any kind pack a great value, built to high standards and often available for cheaper prices than their US-built counterparts.
• As with other best-selling used instruments list, we also see the inclusion of a few vintage models here, including '70s Fender Precision Basses, which, along with other '70s Fenders, has had a resurgence in recent years, as players and collectors take a second look at this once-criticized era of vintage Fenders.

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Beyond individual models, how do brands rank when we take total sales of all basses into account?

Key takeaways

• Thanks to the large variety of Stingray models, Ernie Ball Music Man comes in at No.5 here, despite no model in particular hitting the the individual best-selling lists above.
• And just as Harley Benton is becoming a more popular brand for electric guitarists, it sneaks in the best-selling bass brand list as well, edging in at No. 20.

This concludes our look at the best-selling guitars of 2024. Check back all the rest below.