Reverb News

Reverb Announces Integrations
with Top eCommerce Platforms

CHICAGO, August 17, 2015 - Reverb.com, the leading online marketplace for musical instruments and gear, today announced completed integrations with leading ecommerce platforms Shopify, BigCommerce and Magento. With the announcement, any dealer whose shop is built upon one of those platforms can more effectively sell on the booming Reverb.com marketplace, which is growing 15% per month.

The plugins instantly and seamlessly sync dealer inventory to the Reverb.com marketplace, so that any changes to product availability, descriptions or prices are reflected immediately, eliminating inventory discrepancies and reaching new customers without any increase in workload.

“Independent musical instrument retailers operate in a very competitive market with low margins,” said David Kalt, founder and CEO of Reverb.com. “Reverb.com’s low fees and incredible user experience are big advantages for them, and now, with our integrations to leading ecommerce platforms, there’s no reason for them not to list everything with us. We want to be the only place anyone would ever want to buy, sell or trade instruments and gear, and this is a big step in that direction.”

In addition to helping dealers more effectively manage inventory, the new integrations will also help them leverage Reverb.com’s aggressive marketing and advertising efforts, including Google Adwords, Facebook advertisements, direct email campaigns, social media marketing and more.

By connecting to these big ecommerce platforms, we can more easily feature our dealers’ inventory in our ad campaigns. In effect, we become their marketing team.

“Most small shops rely solely on word of mouth for growth, as they don’t have the manpower, expertise or budget for an effective online marketing effort,” added Kalt. “By connecting to these big ecommerce platforms, we can more easily feature our dealers’ inventory in our ad campaigns. In effect, we become their marketing team.”

The integrations began testing in May, and some dealers have already seen monthly sales on Reverb.com skyrocket from just a couple hundred dollars to tens of thousands of dollars.

Ted Kritikos of Mass Street Music explains, "Reverb's listing tools and integrations are thoughtfully and expertly tailored to the Musical Instruments industry, which makes their platform the easiest to use, and most profitable, online sales channel for our store – bar none."

Reverb.com also has integrations with several other technology platforms like Volusion, Quickbooks, and SkuVault. For a full list of available plugins, visit https://reverb.com/page/e-commerce-integrations.

About Reverb.com

Reverb.com is the premier destination for musicians to buy, sell, trade and learn about the gear they use to make the music they love. The Reverb marketplace provides a safe environment for online transactions to allow buyers and sellers to get the most out of their gear, to inspire musicians to explore their passion, and to cultivate the most vibrant music community anywhere, online or off.