Ready for Virtual NAMM? "Believe in Music" Week Will Be Open to All

The National Association of Music Merchants' annual winter trade show is the biggest event of the year for the musical instruments industry. Because of the coronavirus pandemic, there will be no physical gathering this month, but the convention will be opening its virtual doors to everybody.

"Believe in Music" Week kicks off January 18. And anybody with an interest in the industry is encouraged to register—for free—and attend the show's events.

Just like previous NAMMs, there's a full lineup of programming: panels, symposiums, and educational events. And of course, new guitars, pedals, synths, outboard gear, and other music-making gear.

Anyone familiar with the industry will know that the January NAMM show is the busiest time of the year for new announcements. Legacy brands and upstarts alike tell distributors, retailers, and musicians what to expect in the coming months.

Believe in Music Week will no doubt bring with it exciting announcements—so keep an eye on Reverb News to hear the latest and greatest. (And, truth be told, there will be plenty of announcements dropping next week, in anticipation of the event.)

The week of events will include sessions with Garth Brooks and Melissa Etheridge, performances by up-and-coming artists from around the world, and lots of educational programming about the music retail trade, careers in music, and more.

Find the full schedule and register for NAMM's Believe in Music Week here.

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