Hard Rock Casino Misspells "Rhythm" on Its Giant 30' Les Paul

As readers of our fine site will know, some words in the lexicon of music can be difficult to spell. "Arpeggio," "timbre," even the humble "eighth-note" can prove tricky from time to time. And, of course, there's the vast slew of brand, model, and artist names those of us in the professional gear and music-writing world are expected to keep straight.

That is to say, as an inhabitant of a glass house, it doesn't feel great to throw a stone over a typo. But then again, if we crafted a 30' recreation of a Gibson Les Paul, we'd probably triple-check our spelling.

Photo by Tim Hawk of NJ Advance Media

The Hard Rock Hotel & Casino in Atlantic City is undergoing a $500 million renovation project. Yesterday morning, they hoisted up their behemoth Les Paul, with a major error around the pickup toggle switch: "Rhythem" instead of "Rhythm."

New Jersey's NJ Advance Media caught the error, which has since made the rounds to many other news sites across the country. Seems editors everywhere are happy to take part in the fun.

This isn't the first time we've heard of Hard Rock's cavalier attitude toward accuracy. Yesterday, we ran a previously unpublished interview with Jeff Beck from 2005 in which he shared a story. He says that an unnamed "Hard Rock guy" bought and displayed an instrument Beck supposedly played while in The Yardbirds. The trouble was, it wasn't the same guitar:

"Yeah, I had an Esquire that I bought for 50 bucks from a thrift shop in Memphis, and it was bad. It must have been one that got away. It was a genuine Esquire but it played and felt and looked as though Leo [Fender] hadn't finished it properly. It just turned me off. I'd love to have it back, but I auctioned it [at a Nordoff Robbins charity event in 1987]—Jonathan Ross got 9,000 quid for it. Went to the Hard Rock, I think, and went up there on the wall as the one I used in The Yardbirds.

"I told the bloke after he bought it: 'You know, it's not the one.' Eric Clapton bid for it. I said, 'You don't want that piece of shit!' So he put his wallet away. But I realized I should have said yeah, buy it, buy it [laughs]. So it ended up in the hands of the Hard Rock guy, who I really didn't want to con. I said, 'Look, it's not the one I used,' and he said, 'I don't care, I don't care.' 'Right—as long as you know.'"

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