Gibson Names Slash as First "Global Brand Ambassador," Sets Stage for New String of Products

Gibson announced today that Slash — the top hat–wearing guitarist known for his work with Guns N' Roses — has been named the company’s first "Global Brand Ambassador."

In this role, Slash will work to further global recognition of Gibson guitars and collaborate on new product lines with Gibson, Gibson Custom, and Epiphone. These instruments will expand on a string of signature guitars bearing Slash's name that have appeared in Gibson's catalogs over the years.

According to Gibson CEO Henry Juszkiewicz, "Slash embodies the characteristics of creativity, passion and excellence that are so closely aligned with Gibson, and we are very proud of the friendship and mutual success we have shared together for over 30 years. We are also very excited about the future products we will be announcing soon."

Slash and his Gibson Collection

In a statement, Slash echoed the sentiment. "It's an honor to be Gibson's first Global Brand Ambassador. I've been working with Gibson since the early days of my professional career and playing Gibson guitars since before that. I'm proud of the creative relationship we've developed over the years."

Specific details on any new guitars or other collaborations between Gibson and Slash have yet to be announced but will likely be confirmed over the next several months.

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