Gene Simmons Files for Trademark on Devil Horn Hand Gesture

According to a report from the Hollywood Reporter, Kiss bassist and frontman Gene Simmons has registered the documentation to claim a trademark for a specific hand gesture he has used throughout his career. Within the official application, the gesture is described as including the "index and small fingers extended upward and the thumb extended perpendicular."

Drawing included with the trademark application

Simmons has claimed that this hand gesture was first used in a commercial setting on November 14, 1974. As the Hollywood Reporter notes, Kiss was in the midst of the Hotter Than Hell tour at the time.

The symbol looks similar to the popular “Horns of the Devil” gesture, in which the thumb holds down the middle and ring fingers instead of sticking out as it does in what Simmons is trying to trademark. This exact symbol, though, is also the sign for "I love you" in American Sign Language.

In other words, Gene Simmons is trying to trademark a symbol of love from ASL for live performance and personal appearances.

Additionally, John Lennon makes a similar hand gesture on the cover of the single for “Yellow Submarine” and “Eleanor Rigby.”


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