DW Drums To Reopen Historic Ovation Factory

Ovation-lovers rejoice - the previously closed American Ovation factory is opening once again to resume production of their unique but beloved guitars, basses, mandolins, and ukuleles. After being out of production for over a year, Drum Workshop has taken ownership of Ovation Guitars and will be rolling out new lines just in time for the holidays. Take a look at the press release below:

Reopening the same factory where these guitars have been handcrafted for nearly 50 years was essential to the heart and soul of Ovation

"The previously shuttered Ovation Guitar factory in New Hartford Oxnard, will resume USA production of its iconic, round back acoustic electric guitars, basses, mandolins and ukuleles, it was announced today by the company’s new owner, Oxnard, California-based drum and hardware manufacturer Drum Workshop, Inc.  Under its previous ownership, the innovative "acoustic/electric" guitar brand made famous by such legendary artists as Glen Campbell, Melissa Etheridge, Mick Jagger, John Lennon, Richie Sambora and Kevin Cronin among others closed the New Hartford factory in June of 2014. Ovation was acquired by Drum Workshop in December, 2014 and under its new ownership, the factory will resume production in October, 2015. New models are expected to be available at select U.S. retailers and online in time for the holidays.

"Reopening the same factory where these guitars have been handcrafted for nearly 50 years was essential to the heart and soul of Ovation," said Ovation product manager, Bill Xavier. "Among our four key luthiers at the New Hartford factory, there are over 120 years of combined knowledge of the brand, as well as the skill, artistry, craftsmanship and integrity that Ovation fans demand of our instruments."


2016 marks the 50th Anniversary of Ovation and the company plans a rollout of new models that will retain many of the brand’s classic features including the distinctive parabolic shape, Sitka spruce soundboards and innovative onboard electronics which allow the artist to move around the stage. The new models will also feature wood and mother of pearl inlays, as well as Ovation’s emblematic inlaid wood epaulets and multiple sound holes that increase the instrument’s volume and further reduce feedback during amplification."

To learn more about Ovation Guitars, DW, and their upcoming releases, check out Ovation’s website and DW’s website.

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