Anatomy of a Reverb Listing: What Are You Selling?

You just finished taking pictures of it. Now you need to figure out what to call the thing you’re selling on Reverb.

It seems like the easiest part, right?

Getting the make, model, year, finish and condition correct - essentially the “label" of your listing - goes beyond just making the nitpickers happy. These fields have a deep impact on who can find your listing and how many people end up seeing it.

This first part of our ongoing Anatomy of a Reverb Listing series takes a look at how to enter the “what" information at the top of the listing page so that you are getting as many eyes and clicks from potential buyers as possible.

The Make Is The Brand - Nothing More

Often people enter too much information in the make field. This should only be the name of the manufacturer, usually only one or two words.

For example, the seller below listed “Gibson Custom Shop ES-137" all in the Make field. That whole phrase is not who manufactured the guitar. Only “Gibson" belongs.

The example below shows the correct brand in this case.

For the record, Reverb does not consider something like “Fender Custom Shop" as a separate company from “Fender." Generally, you should go with the simplest form of the brand. We label brands in the way most people would refer to them in casual conversation unless a manufacturer requests otherwise.

The badge on the item is usually a good guide. If it says “Squier" on the headstock, we treat the make as “Squier" even though it is owned by Fender.

If you’re unsure what to call the brand, you can check our complete list of recognized brands here.

*If you built your item by hand or it’s made of parts from different manufacturers, you can put “Handmade" or “Partscaster" in the Make field.

Why This Matters:

  • People often filter search results by brand. In the example above, the brand in our database would be “Gibson Custom Shop ES-137" instead of “Gibson." People filtering for Gibson will not see it.
  • When you list something Reverb, we push it out to a wide network of external sites and advertising channels such as Google Shopping. We have to pay for this. Without a proper make, your listing will not be properly plugged into this system and will not be seen by as many potential buyers.


The Model Is The Name It Is Marketed Under

Instruments don’t always have the exact model name badged on them like cars do. Nonetheless, it’s important to be as precise as possible here.

For example, an “American Standard Stratocaster" is a different model than a “Standard Stratocaster." Getting this wrong can mislead buyers and create a pricing issue as these models are valued differently.

With acoustic guitars and semi-hollow electrics, the official name is usually on the label inside the soundhole or f-hole. For other items, if you’re not sure, you can always live chat with a Reverb staff member or shoot an email to We love identifying gear, no matter how common or obscure.

Often the model names of accessories - like the IsoAcoustics ISO-L8R155 - don't indicate what it is. In cases like these, you'll want to add a noun or two describing what it is. In this case: "IsoAcoustics ISO-L8R155 Speaker Stands."

IMPORTANT: Do not include the year or any other adjectives that aren’t part of the model name.

Some vintage reissue model names actually include a year (i.e. “Martin 000-18 1937 Golden Era" or “American Vintage ‘57 Stratocaster"), but if it’s not officially part of the name, save it for later.

*For Dealers With SKUs: Please do not include part numbers or SKU numbers in the Model field. This makes it harder for us to classify the listing and ultimately results in less people seeing it.

The example below shows the correct way to unbundle all the things this seller stuffed into the Model field.

Why This Matters:

  • Avoids a buyer assuming the model is something it’s not.
  • Helps us categorize your listing and organize it better in sets and search results. This means more people see your listing.

The Year Is When The Item Was Made

We sometimes see sellers put “1954" for a reissue that was made in 2015. We know this is an easy mistake, but it’s obviously misleading for potential buyers.

Often models change from year to year, so getting the specific year right matters. This is especially true for vintage instruments.

If you can find the serial number, this is often the best way to determine the year. You can consult our dating and pricing hub here for most major brands if you have the serial.

If you can narrow it down to a span of years but aren’t sure of the exact date of manufacture, this is still useful. For example, putting “1970s" or “1975-77" is better than leaving the year blank.

For things like smaller accessories (cables, stands, mouthpieces, etc), it's OK to leave the year blank. This is also true for the Finish field on accessories if they have no real variety of finishes.


The Title Doesn’t Have To Wave Any Flags


At best, these gimmicks make your title harder to read. They cloud the important facts, which is simply make, model, year and finish.

At worst, these extra callouts turn off potential buyers who may be wary the buying process will feel like being pestered on a used car lot. It’s worth mentioning that using all caps is the online equivalent of yelling. We’ll leave it at that.

They also raise flags when we send your listing to Google and Bing. Often these listings won’t show up in their Shopping results.

Your listing title is automatically generated when you enter the Make, Model, Year and Finish. Because most of the time, that’s all you need.

People can see that you offer free shipping in your listing. They can see for themselves just how clean, original or great your item is from the fantastic photos you took and your description.

If there are good pictures and a detailed description, the title below will cause less suspicion and do just as well, if not better.


When you really look at these fields as separate things, it can actually end up taking you less time to list something.

But the real benefit is that your listing is going to be surfaced in more places, be seen by more people, and hopefully find a buyer more quickly.

Look out for part two of this series on how to write a description that will prevent you from having to respond to a tons of messages with simple questions and move potential buyers closer to pulling the trigger.

Start Selling On Reverb List for Free
comments powered by Disqus

Reverb Gives

Your purchases help youth music programs get the gear they need to make music.

Carbon-Offset Shipping

Your purchases also help protect forests, including trees traditionally used to make instruments.

iOS app store button
Android play store button