Ended listing banner

Anyone can sell on Reverb

List your item today to get it in front of thousands of eyes, quickly and easily. Learn more on the Seller Hub.

Custom Kraft by Kay Concert 60's Natural Tobacco Burst owned by Chris Robinson

+ $70 Shipping

Looks like someone already grabbed this gear!

Don't fret, we have plenty of gear for you.

Listed:5 years ago
Sold By
Chris Robinson's Gear Galore
Salt Lake City, UT, United States
Joined Reverb

Vintage Custom Kraft Acoustic made by Kay.  
A few nicks and scratches but overall in good condition.
Includes deluxe hardshell case.  Owned by Chris Robinson.

A little backstory on the brand from the web:

Guitars previously produced in Chicago, IL during the early 1960s and Japan during the late 1960s. See chapter on House Brands.
This trademark has been identified as a House Brand of St. Louis Music. The St. Louis Music Supply Company was founded in 1922 by Bernard Kornblum, originally as an importer of German violins. The St. Louis, MO-based company has been a distributor, importer, and manufacturer of musical instruments over the past seventy-five years.
In the mid-1950s, St. Louis Music distributed amplifiers and guitars from other producers such as Alamo, Harmony, Kay, Magnatone, Rickenbacker, and Supro. By 1960, the focus was on Harmony, Kay, and Supro: all built "upstream" in Chicago, IL. 1960 was also the year that St. Louis Music began carrying Kay's Thinline single cutaway electric guitar.
Custom Kraft was launched in 1961 as St. Louis Music's own House Brand. The first series of semi-hollowbody Custom Kraft Color Dynamic Electric guitars were built by Kay, and appear to be Thinline models in Black, Red, and White. In 1963, a line of solid body double cutaway electrics built by Valco were added to the catalog under the Custom Kraft moniker, as well as Kay-built archtop and flattop acoustic.
In 1967, Valco purchased Kay, a deal that managed to sink both companies by 1968. St. Louis Music continued advertising both companies models through 1970, perhaps NOS supplies from their warehouse. St. Louis Music continued to offer Custom Kraft guitars into the early 1970s, but as their sources had dried up so did the trademark name. St. Louis Music´s next trademark guitar line was Electra (then followed by Westone, and Alvarez).
Custom Kraft models are generally priced according to the weirdness/coolness factor, so don't be surprised to see the range of prices from $125 up to $450! The uncertainty indicates a buyer-directed market, so if you find one that you like, don´t be afraid to haggle over the price. The earlier Kay and Valco built guitars date from the 1960s, while later models were probably built in Japan. Source: Michael Wright, Vintage Guitar Magazine.

Reverb Gives

Your purchases help youth music programs get the gear they need to make music.

Carbon-Offset Shipping

Your purchases also help protect forests, including trees traditionally used to make instruments.

Oops, looks like you forgot something. Please check the fields highlighted in red.